Pro-Life vs. the Gun Pandemic: In 2020, 45,222 people died from gun-related injuries in the United States of America, according to the CDC. All had a beating heart.
@IanMikutel I think it is too brutalo, harsh and feels disrespectful. But I also think that it successfully breaks with the sugarcoated crap we see on the streets today. It might just be a marketing thing too.
@steakscience Not a weird question at all. We ended up deciding on a logo on each side, to leave a little mark from every view. Similar to what Raymond Loewy did with Lucky Strike :)