Saurabh Sharma

posting opinionated baseless hot-takes for twitter engagement

[Saurabh Sharma @randomusements]

Bhutan is visa free for Indians. Heck! You don’t even need a passport to visit.

But @atlys charges 18,000₹ for Bhutan Visa as government fees 🤣🤣

@peakxvpartners thanks for funding scamsters! great work on the due diligence 👌🏻

[Saurabh Sharma @randomusements]

Hi @zerodha @Nithin0dha
I modified my Jio IPO shareholder quota application to increase my bid to 168 shares (₹1,87,992). My application was rejected on technical grounds 😐
Jio’s email shows only ₹1,07,424 as the blocked amount. Why was the modified amount not updated?

[Saurabh Sharma @randomusements]

@ravihanda Kitne baje waali flight hai?

[Saurabh Sharma @randomusements]

My friend Harsh is building a science first cat care brand. He needs honest opinions from cat parents: rank the packaging designs you love and roast the ones you hate. 3 mins.
Early responders get free samples + community perks 🐱
https://t.co/gMVvJ7jEVa

Please repost 🙏

[Saurabh Sharma @randomusements]

@mrsnhl time to go all-in?

[Saurabh Sharma @randomusements]

@aaraynsh @congratstothe

[Saurabh Sharma @randomusements]

@viditchess what's stopping you?
you are financially free.

[Saurabh Sharma @randomusements]

@contliving visa ke liye 6 months bank balance dikhaana paddta hai

[Saurabh Sharma @randomusements]

@niketrajdwivedi this URL is working -> https://t.co/Ts3QotyjoV

[Saurabh Sharma @randomusements]

@kartikjain0101 @mauricepatel37 kaunsa startup acquire kiya 2023 mein? 🤔

[Saurabh Sharma @randomusements]

The recruiter forgot to remove the internal notes 😅

[Saurabh Sharma @randomusements]

@honestsugam Your post and screenshot don’t match

[Saurabh Sharma @randomusements]

@chess24com imagine being the world champion, but unable to make your nation's olympiad team 😅

[Saurabh Sharma @randomusements]

@Chioma__Amadi you can do this only for 50 companies at a time though 🙂

[Saurabh Sharma @randomusements]

@ThatsSauhard 🤣🤣

[Saurabh Sharma @randomusements]

@talk2anuradha @kunalb11 You can convert your WhatsApp account to a business account and in that you can tag conversations as "Work"

[Saurabh Sharma @randomusements]

@faisalziaanwer So, what was the issue?
Bad product?

[Saurabh Sharma @randomusements]

@DealsDhamaka In Hindi, Efficiency = दक्षता

Productivity = उत्पादकता

[Saurabh Sharma @randomusements]

@LightspeedIndia @oolka_ai How can credit score improve in just 30 days? 🤣

[Saurabh Sharma @randomusements]

@BadCapitalVC https://t.co/igaHB0nNTu

In FY25, the company spent Rs 1,187 cr on ads and added 27.81 million new users. In FY26, they spent Rs 1,389 cr on ads but added only 9.59 million new users.

The cost of getting each new user has gone from Rs 427 in FY25 to Rs 1,448.

CAC is 3x 😂

[Aakanksha @aakancvedi]

Zepto calls itself the fastest growing quick commerce platform in India in its DRHP, but if you pay attention to the numbers in their filing, you will realise that their user base is actually shrinking and the cost of getting each new user has more than tripled in a year

So Zepto reports something called Annual Transacting Users (ATU), basically the total number of unique people who have placed at least one order on Zepto in the last 12 months

This number has been climbing up ever since the company started reporting it, but for the first time it has actually started falling. In December 2025, this number was 49.54 million. By March 2026 it dropped to 47.97 million

So Zepto's user base shrunk by 1.57 million in just three months

And why this is worse is because Zepto has actually been spending more on advertising, but adding fewer new users. In FY25, the company spent Rs 1,187 cr on ads and added 27.81 million new users for the year. In FY26, they spent Rs 1,389 cr on ads but added only 9.59 million new users

If you do the math, the cost of getting each new user has gone from Rs 427 in FY25 to Rs 1,448 in FY26. So Zepto's customer acquisition cost has more than tripled in a single year

Now here's where it gets interesting. Zepto's DRHP does not directly acknowledge any of this. Instead, they have come up with a different metric called "Digital Marketing Cost per Order" which they have used to suggest that their marketing is getting cheaper.

As per this metric, Zepto's marketing cost has dropped from Rs 33.75 per order in FY25 to Rs 4.31 per order in FY26 to just Rs 1.01 per order in the March 2026 quarter

But this metric is structured in a way that it isnt measuring marketing cost by number of new users added, but is measuring it by total orders on the platform, which is kind of odd

Because other quick comm platforms also dont use this. Blinkit and Instamart report its customer acquisition cost and lifetime value, which is the standard framework used across consumer internet companies

Zepto, on contrast, has chosen a metric the rest of the industry does not use, and it just happens to make their numbers look better (I wonder why)

[Saurabh Sharma @randomusements]

@VishakhRanotra Frubon

Best ice creams!