If 3 days of X Games can rival a global football tournament in digital reach…
imagine what happens when the next generation of action sports owns their story from day one.
#ActionSports#Media#SportsBusiness#NoLimitsTour
We had no playbook - just a belief that athletes deserved ownership.
When we started the No Limits Tour, there was no blueprint.
So we flipped the script: athletes as co-owners, fans first, and storytelling as our stadium.
It’s raw, risky, and completely uncharted.
@michaeljelly First start with a 2-year cliff and then go into a 6-year vesting period, with 15%
of shares vesting annually. The remaining 10% never vest as they are kept aside to ensure that if a founder leaves before an exit event, there’s equity available for a successor