RyanWBailes

Co-Founder @BailesZindler | AI SEO & Web Strategy | Author of Rank in the AI Era | Helping brands win search in the age of AI |

[RyanWBailes @rbailes86]

A couple of years ago, I noticed something that bothered me.

We’d get a client ranking well on Google.

They had a great reputation. Great reviews. Everything we’d been taught to build.

Then I’d ask ChatGPT:

“Who are the best companies for this in Tyler?”

And sometimes our client wasn’t there.

That’s when it clicked.

You can rank #1 on Google.

You can have hundreds of 5-star reviews.

You can spend years building a great reputation.

But your next customer might not Google you.

They might ask ChatGPT who to hire.

And if your company isn’t part of that answer…

You’re not losing the click.

You’re never even entering the conversation.

[RyanWBailes @rbailes86]

AI search can’t infer what it doesn’t know.

If something is happening at your business, put it online. Events. Products. People. Places. Dates. Details.

Being present is the first step to being found.

Give AI something to witness.

#AISearch #SEO #AISEO

[RyanWBailes @rbailes86]

This is the fun part of AI SEO.

I opened Perplexity in an incognito window and asked a simple question:

“Any live music tonight in Tyler?”

It brought up eGuide Magazine first, but when Perplexity actually answered the question, The Grove Kitchen & Gardens was the site it used to verify who was playing tonight: the Dustin Becker Trio.

What was even cooler was seeing it pull information from the event data and schema we’ve built into The Grove’s website.

That’s what I keep talking about with AI search optimization.

It’s not just about ranking #1 in Google anymore.

It’s about building a website that gives ChatGPT, Perplexity, Google, and other AI platforms enough clear, structured information to understand:

who you are
what you offer
where you are
what’s happening
and whether they can trust your website enough to use it in an answer

Seeing The Grove become the source of truth for a real “what should I do tonight?” question in Tyler is pretty satisfying.

It’s nice when you get to watch the work actually work.

[RyanWBailes @rbailes86]

We just launched the new Ihrig Properties website, and this was a fun one.

One thing Seth Zindler and I wanted to fix is something I see all the time with commercial real estate websites: the actual property listings live inside a third-party feed or iframe.

We did it differently.

Every Ihrig Properties listing now has its own page on https://t.co/F0QvFByL6v with photos, property details, location information, broker information and more.

That makes the website better for people searching for commercial real estate, but there’s another big reason I wanted to build it this way:

SEO and AI search.

Instead of asking Google, ChatGPT and other search platforms to figure out an embedded third-party listing feed, we’re giving them real, crawlable property pages they can understand and connect directly to Ihrig Properties.

@Cole_Ihrig and @maggie_ihrig have a great vision for what they’re building with Ihrig Properties, and Seth and I really enjoyed getting to help bring part of that vision to the web.

Really happy with how this one turned out.

https://t.co/yD3EAGDfzP

Website design & development by @BailesZindler

[RyanWBailes @rbailes86]

TYLER, IT’S PLAYOFF GAME DAY. ⚾️

The @TylerKnockouts host the Baytown Bulkheads tonight at 7 PM at Mike Carter Field.

The rest of the series moves to Baytown, so let’s pack the stands tonight!

More local games:
https://t.co/VW2KmqPcbM
#TylerTX #TylerKnockouts

[RyanWBailes @rbailes86]

My tweet appeared on Shark Week for only a few seconds. Now I’m tracking whether that moment leads to branded searches, website traffic, links, mentions, or AI citations. The broadcast was temporary. The searchable record could last for years. 🦈 https://t.co/z1KVqILKpn

[RyanWBailes @rbailes86]

TYLER’S FINAL HOME PLAYOFF GAME IS TOMORROW NIGHT. ⚾️

After winning the North Division playoff at the Grace Community School Baseball Field, the Tyler Knockouts now host the Baytown Bulkheads in Game 1 of the Championship Series.

📅 Wednesday, August 5
⏰ 7 PM
📍 Mike Carter Field

The rest of the series will be played in Baytown, so this is Tyler’s last chance to pack the stands and support the Knockouts at home this season.

Bring your family, tag your baseball crew, and share this post. Let’s fill Mike Carter Field!

Find more local sports and upcoming games:
https://t.co/MYVPMtiKZ9

#TylerKnockouts #TylerTX #EastTexasBaseball

[RyanWBailes @rbailes86]

Just got off the phone with Mitch McConnell. He told me AI search rewards original work. 💻

[RyanWBailes @rbailes86]

The goal is to create more useful, connected information for both people and search platforms.

The Strutters have helped make the Texas Rose Festival Parade a Tyler tradition for generations. Learn more about the organization and the parade here:

https://t.co/upWytNn1tr

[RyanWBailes @rbailes86]

I made this quick video showing the 2026 Texas Rose Festival Parade route through Tyler.

It’s useful for anyone planning where to watch, but it’s also part of a larger SEO and AI search strategy: creating clear, locally focused content around the parade, the Strutters and Tyler, Texas.

https://t.co/40sO2TXgJb

#TexasRoseFestival #TylerTX #Strutters

[RyanWBailes @rbailes86]

The thresher shark might be one of the coolest sharks in the ocean. That iconic tail whip never gets old. 🦈 #SharkWeek @SharkWeek @Discovery

[RyanWBailes @rbailes86]

Watching Sharkzilla Takes New York and wondering what’s more terrifying: massive makos off the Hamptons or the possibility of radioactive sharks. ☢️🦈 #SharkWeek @SharkWeek @Discovery

[RyanWBailes @rbailes86]

Nothing beats a summer evening at the ballpark. ☀️⚾️

Tonight is the Tyler Knockouts’ final regular-season home game, and it’s a great night for baseball.

I built https://t.co/DMo1sYrNWq to make it easier to find games like this happening around East Texas.

#TylerTX #TylerKnockouts #Baseball #GameDayNearby

[RyanWBailes @rbailes86]

@SharkWeek Ultimate Shark Dive was an amazing show! #SharkWeek

[RyanWBailes @rbailes86]

The Navy trained dolphins. Now How to Train a Great White has me wondering whether military-trained great whites are next. 🦈 #SharkWeek @SharkWeek @Discovery

[RyanWBailes @rbailes86]

A little late sharing this, but Acorn Finance featured me in January in an article on how HVAC contractors can turn Google Business Profiles, reviews and useful content into real leads.

Always nice to see the work we do at Bailes + Zindler recognized.

https://t.co/0Ak5KnY53e

[RyanWBailes @rbailes86]

I love learning about the weird sharks living right here in our own country. 🦈 #SharkWeek @SharkWeek

[Saving the Blue @savingtheblue]

RT if you’re watching Shark Week?? 🦈

[RyanWBailes @rbailes86]

Loving Shark Week so far. Could the mysterious Stronsay globster have actually been a massive shark? 🦈 #SharkWeek @SharkWeek