Agentic Commerce Faces Its First Mass-Market Test
Prime day will be a test of whether AI shopping agents can influence discovery, cart building, deal tracking, and conversion while retailers fight to safeguard data, storefront control, and transaction economics.
Interesting!
SEO is dying. 💀
The "Attention Economy" is being replaced by the Agentic Economy. If an AI agent can't read your site, you’re losing 80% of your future discovery.
Readability is the new SEO.
Make your brand AI-ready at https://t.co/6JHrVxoBXH. 🚀
#AgenticEconomy#AEO
AI assistants position Stanley Lifestyles as a contemporary design innovator with customization strength, but mention it 33% less frequently than Godrej Interio (50% visibility) in buyer queries
12/ @soniclinker is building the agentic conversion layer for the Internet. @jainneeraj42 & Rajeev showed us how they’re helping companies convert from human traffic, to agentic traffic.
https://t.co/a94siPFJuV
10 years ago, there were 10 people around my kitchen table. No structure, no brand, no certainty. Just a handful of builders showing up for something that yet didn’t exist.
Since then @southpkcommons has grown to over a 1000 members. Today, 25,000 people apply to SPC every year. We have offices in SF, NYC, and Bangalore.
But SPC isn’t about the numbers, it’s about the people and what emerges when they choose to show up for each other.
It looks like @anuraggoel, already successful and credible, showing up with generosity, helping others, sharing work, iterating in public. Patterns sharpened and @render was born.
It looks like @thejamescad and @dbabbs, who met at SPC to become cofounders building @tryprofound. One of the superpowers of SPC is the collision rate—not the shallow kind, but the kind that only happens when people keep showing up long enough to build trust.
It looks like @MaximilianMona, who moved out to California in an RV to be at SPC and eventually build Ironsite. That’s someone saying, with their whole life: this matters.
And it looks like @AshtonJEaton, an Olympic gold medalist, walking into SPC not for a career pivot, but for a deeper reinvention. To trade mastery for learning. Not for optics. For truth.
SPC has been designed by the community and for the community, with one goal that hasn’t changed: pay it forward. We’ve helped normalize taking time to find truly meaningful work, whatever shape that might take.
So on this ten-year anniversary, I want to thank the people who made SPC what it is.
The ones who showed up when they didn’t have a narrative.
The ones who lived in the question — and lingered in uncertainty for long enough to find out.
The ones who came back, again and again, for the work and for each other.
Happy ten years, SPC. Thank you for showing up!
SPC turns 10 this year.
A decade ago, Ruchi and I just wanted a space for people who weren't ready to start a company but knew they wanted to build something.
We wanted to create a startup that would help other startups and founders.
The best founders aren't just creative. They're ferociously competitive. They want to win. Not because they care about status — because they're greedy.
Greedy to bring about the change they know must happen.
And so I am feeling greedy. We have had a great 10 years. But I want more.
I want more startups to exist and solve big problems. I want to work with more insane and wacky builders.
The problems get bigger. The stakes get higher. Your ambition expands to fill the space.
If you're in the -1 to 0 phase and feeling both terrified and alive: that's the signal. Don't ignore it.
Be more ambitious.
We at SPC certainly are going to be maximally aggressive and ambitious on our end.
It's Day Minus One. Let's build.
Asked GPT about the Treaty of Cygnosia. Got a full geopolitical saga.
(Cygnosia is from World of Warcraft)
Models don’t hallucinate for fun. They hallucinate when your signal sucks.
If your product data is not agent readable, models will happily invent it for you.
#AI#funny
If you’re wondering why AI bots crawl your site but never cite you, run an agent readability check.
You’ll see exactly what the models see… and what they absolutely cannot work with.
I keep seeing brands brag about AI traffic.
Cool… but who cares if it never turns into recommendations.
Agents land on your page, get confused, and bounce.
That's why your brand never shows up in answers.
It's actually kinda cool how sensitive these agents are.
Fix a few attributes, clean the schema, move a product up the page, and the selection rate jumps.
Leave the markup messy and the agent just ignores you. No mystery there.
Brands keep saying their sites are “AI ready” but many don’t even show up for the models they’re built for.
Example: Vans has a giant fuzzy hat on the homepage. ChatGPT couldn’t find it.
Curious how your site looks to an agent?
Find out here 👉https://t.co/h8AJ056OoL