Engelina Jaspers

30-year corporate exec (#marketing, #branding, #sustainability) turned author, speaker, workshop leader. Student and teacher of marketing and career #agility.

[Engelina Jaspers @Ready2Flex]

https://t.co/WpJW3wucBy

Do you have the agility of a marketing leader? Take our quiz now to find out!

#agility #quiz #resiliency #marketingagility #futureofwork

[Engelina Jaspers @Ready2Flex]

Brand metrics that even your CEO will love!
https://t.co/keaxnPqvZM
#rebrand #marketingmetrics
@monigle @gpccohen

[Engelina Jaspers @Ready2Flex]

When we hear facts, features & benefits, the stats are quickly forgotten. But when we hear stories, it engages our senses and becomes far more memorable. A messaging framework is where your company’s story begins.
#messaging #storytelling #CMO
https://t.co/5Fxj2xHQxf

[Funnel Reboot show @funnelreboot]

Our marketing environment has undergone great change in the last few years. And those who have thrived are the ones who willingly transformed themselves.

Ep.108 featues @Ready2Flex shows how to adapt to change using #MarketingFlexology @ https://t.co/2dH85YlyeD

[Engelina Jaspers @Ready2Flex]

@funnelreboot Alvin Toffler (in his classic book Future Shock) said "the illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn."

Life-long learning is the key to #careeragility. Get started by listening to this podcast!

[Engelina Jaspers @Ready2Flex]

@JasonPynn From Alvin Toffler, in Future Shock. Over 50 years ago. He was ahead of his time!

[Engelina Jaspers @Ready2Flex]

Agility is the new job security. Join @UIAnatolii and me today at noon Pacific for a lively conversation on the critical topic of resilience and simple steps you can take to become a more agile professional.
https://t.co/6LpVghGra7

#careeragility
#marketingagility
#resilience

[Funnel Reboot show @funnelreboot]

Marketing Flexology, with Engelina Jaspers https://t.co/2dH85YlyeD

[Engelina Jaspers @Ready2Flex]

@funnelreboot Change is inevitable, but preparation is a choice. Don't waste a good crisis by being unprepared.

#change #resilience #leadership

[Ethan Decker @ehdecker]

People don't share things because they care about your brand.
They share things because they care about their friends.

Even a cool brand is a supporting character in people's lives.

#brandscience #marketing #socialmedia

[Engelina Jaspers @Ready2Flex]

@amandanat You are "a willing worker." Irked me at the time but I've grown to appreciate the nugget.

[Engelina Jaspers @Ready2Flex]

@SkipPrichard Who could have predicted the lockdown, WFH, a zoom-as-standard future! Lessons on how to outsmart change and pivot are just as vital today as they were pre-pandemic.

[Momentum ITSMA @MomentumITSMA]

As we digest a day filled with new and different approaches to our most intractable #B2BMarketing challenges, it's a tad overwhelming. So happy author and disruption expert @Ready2Flex is here with the advice we need to future-proof our careers and our teams!

#ITSMA22

[Engelina Jaspers @Ready2Flex]

Here is "sneak peak" of what I'll cover during @ITSMA_B2B leadership forum next week. Thrilled to be participating & sharing lessons learned with forward-thinking #marketing leaders! Giving complimentary copies of my book to all attendees.
https://t.co/xZD6GVLTsV

#ITSMA22 #lead

[Engelina Jaspers @Ready2Flex]

How quickly and easily are *you* able to change direction without missing a beat, breaking a sweat... or losing your job? I'll be speaking at ITSMA's annual marketing leadership forum on May 24 on the timely and important topic of #marketing #agility. Will I see you there?

[Engelina Jaspers @Ready2Flex]

Color-coded books for sale? I don't know about you, but I feel it defeats the purpose of a personally curated library that reflects who you are as a reader.

#formfollowsfunction #booklovers

[Engelina Jaspers @Ready2Flex]

@ErinBlaskie If you don't already, listen to @DouglasBurdett's @MarketingBook podcast. Every week Douglas interviews a new author and their book. A great way to stay up on the latest trends and thinking. Douglas is very entertaining as well.

[Engelina Jaspers @Ready2Flex]

@MaikoSakaiBiz Foundational

[Katelyn Bourgoin 🧠 @KateBour]

20/ RECIPROCITY

When we're given something, we feel an urge to return the favor

That’s why I’m asking you...

If you feel like you got value from this thread (that took me ~6 hours to make), would you RT it so more people can see it?

I'd be so 🙏

https://t.co/A6RoBRt3To

[Engelina Jaspers @Ready2Flex]

@BrennanAnnie Cherish the memories. I'm sorry for your loss, Ann.

[Engelina Jaspers @Ready2Flex]

Invest in yourself, not a flat-screen TV.

#careeragility #lifelonglearning