Avery Hooks

Co-Founder @ Victoria AI

Building AI driven GTM systems & sharing what works (and what doesn't) along the way.

[Avery Hooks @realaveryhooks]

Western Michigan got robbed.

[Avery Hooks @realaveryhooks]

A lead only counts if all three are true:

1. The company can benefit greatly and afford you.
2. The invitee can make the decision.
3. They asked for the conversation - not you.

(Yes, you can do #3 with outbound)

If your next meeting doesn't qualify, confirm or cancel.

[Avery Hooks @realaveryhooks]

@b_haven59 Absolutely, relevance and value is what works for messaging these days.

Not faking personal connection.

[Avery Hooks @realaveryhooks]

@BOSRAIsa Victoria + Pulse is the best stack by far and the first month is $10

[Avery Hooks @realaveryhooks]

@levikmunneke Volume is no longer the lever it used to be.

AI let's us:

- Keep prospect records super-enriched
- Base messaging on buying signals
- Follow up with intent and value

Quality over quantity.

[Avery Hooks @realaveryhooks]

@prism_d81 Better to reach out to 100 accurate prospects showing a current buying signal with hyper-relevant messaging than 1000 with a "spray and pray" strategy.

The value that AI brings to prospecting is being missed big time.

[Avery Hooks @realaveryhooks]

@iamqhsin_luna @VibeMarketer_ Right, and the tell is that the first instinct is always "send more," which is the one move that requires no ICP at all.

The most important lever that's almost never pulled:

What signal means someone is worth contacting this week.

[Avery Hooks @realaveryhooks]

TL;DR: adoption up, replies down, domains at risk.

AI SDRs reward teams that use them to do more research per account. They punish teams that use them to send more email.

Numbers: Salesforce, Bridge Group, Apollo, Smartlead, via Digital Applied's roundup.

[Avery Hooks @realaveryhooks]

Everyone bought an AI SDR this year. Enterprise adoption went from 12% to 41% in twelve months.

Reply rates went from 4.7% to 2.9%.

What the 2026 data actually says about making these tools work:

[Avery Hooks @realaveryhooks]

The hybrid finding is the real story. Pods pairing one human with AI seats cut cost per qualified opportunity roughly in half versus human-only teams.

Replacement failed. Augmentation is working.

[Avery Hooks @realaveryhooks]

Most cold outreach opens with a claim: "we do X for companies like you."

The prospect has to figure out why they should care.

(They won't).

Open with evidence instead: something true about their business they didn't already know.

Nobody ignores a diagnosis.

[Avery Hooks @realaveryhooks]

Cold outreach replies in 2019: 8.5% average.

In 2026: 3.4%.

Signal-triggered campaigns: roughly double generic cold.

The channel did not die. The version where you cannot say why you are reaching out this week, to this company, died.

Timing and relevance is king.

[Avery Hooks @realaveryhooks]

@Gaus450 Not in the long term

[Avery Hooks @realaveryhooks]

The benefit?

✅ More accurate lead lists
✅ More relevant and personalized messaging
✅ More responses through multi-channel outreach

Looking to automate and scale your revenue operations with AI?

Shoot me a message!

[Avery Hooks @realaveryhooks]

Accurate lead lists = more replies, more meetings, and more revenue.

Here's how it works:

[Avery Hooks @realaveryhooks]

1️⃣ Search for your ideal client on three different B2B databases

2️⃣ Combine the lists and fill the gaps between each database

3️⃣ Use Perplexity to research each person and company on the list

4️⃣ Reach out to each lead with a personalized message across email and LinkedIn

[Avery Hooks @realaveryhooks]

Looking to use this system and many more to grow your business?

Shoot me a message!

[Avery Hooks @realaveryhooks]

Automate your entire customer service process with this AI agent.

Better, faster responses. Fully automated.

Here's how it works:

[Avery Hooks @realaveryhooks]

Benefits of this system:

✅ Handle customer issues instantly
✅ Deliver answers and process requests automatically
✅ Scale your business without adding headcount

P.S. You can also store all of the message history and have Victoria analyze it to find patterns, churn risks, etc