@davidonchainx Newton’s Hardware Half-Life Law:
In emerging software systems, any expensive hardware requirement is usually temporary; as the software matures, the necessity of that hardware decays rapidly.
@socoloffalex How do they have the rights to the work?
This isn’t a meal they can just skip out on.
There are assets that have licensing and rights attached.
@hornsby_realtor You want to create as little friction for your target clients at every touch point. Your logo being an obvious primary.
#1 is easier to read. Major point.
At the same time that doesn’t mean that this font choice is the ideal branding choice either.
But of the two, #1
@TimothySolinger People want some big “aha!” moment but the reality is that while this idea is good and obviously was a winner to the uninitiated this idea would have been not very sexy, inspiring or appealing.
9/ If you can master trust, authority, and clarity in your branding.
- Clients will find you.
- They’ll follow you.
- And they’ll stay with you.
That’s how great brands thrive. End/ 🧵
1/ 🧵
Branding is less about what you do and more about how people feel about what you do.
Clarity, trust and authority make the difference. Without them, you’re just another option.
With them, you’re the option.
8/ Long-term relationships build empires.
Loyal clients are your foundation.
- Earn their trust once, and they’ll stick with you.
- Happy clients bring others along for the ride.
Loyalty is how great brands grow.