relemind

bright digital relevance

[relemind @relemind]

Tschüß #cookies und Berechtigtes Interesse. Mit der intelligenten Variante des Contextual Targeting erreichen Sie auch so Ihre Zielgruppen

[moresophy @MORESOPHY]

Regulierung digitaler Werbung schafft #transparency und sichert #privacy. Kontextverständnis auf Basis von #ArtificialIntelligence liefert die notwendige Lösung

[Heiko Beier @hmbeier]

8 Mio. US-$ Strafe gegen Google wg. GDPR/DSGVO-Verletzung in Schweden. "Insufficient fulfilment of data subjects rights". Privacy bleibt auch in Zeiten von Corona relevant.
https://t.co/bYubSi9BjA

#gdpr #privacymatters #dataprotection

[Heiko Beier @hmbeier]

eben auf dem Weg nach Hause. Das nenn ich mal intelligente verantwortungsvolle Werbung #privacy first!

[relemind @relemind]

We are a new member of the #IABTechLab. In the future, we will participate in the working groups that develop global standards for #Onlineadvertising in order to promote growth and trust in the digital media ecosystem.
https://t.co/mSve3sNlXz

[relemind @relemind]

According to a recent study, Germany is lagging behind when it comes to #brandsafety. One in ten ads appears here in risky environments! However, this does not happen with #CognitiveTargeting!
https://t.co/7nCQTnqSLS

[relemind @relemind]

Interesting and critical panel about #brandsafety at the ProgrammatiCon. #pcon

[relemind @relemind]

A new study regarding #BrandSafety: 38% have already played an ad on a malicious or insecure website.
https://t.co/tsdZojDf5G

[relemind @relemind]

More quality in the online advertising market: We promise advertisers the control of their digital advertising in the right context.
https://t.co/rl6BWG5284

[relemind @relemind]

More efficient, #GDPR compliant advertising delivery thanks to cognitive targeting! Our new partner from Switzerland Goldbach Audience uses from now on our Smart Relevance Advertising #SRA. Find out more in our #blog.
https://t.co/4t8LsGeEw1

[relemind @relemind]

Here we go! Our CEO @hmbeier together with our CBDO Robert Wauer onstage at the #Adtrader conference in Berlin!

[relemind @relemind]

Oliver Gertz, MEDIACOM about measurable quality in #onlineadvertising.
One element: #brandsafety
#Adtrader #adtrader2018

[relemind @relemind]

Interesting talks and discussions at the #Adtrader conference! We‘ll talk about #contextual #targeting as the answer to #gdpr around half past 4.

[relemind @relemind]

We're really excited. Tomorrow, our CEO @hmbeier & our CBDO Robert Wauer will be speaking at @AdtraderConf about #ContextualTargeting as the answer for #GDPR. Come and join us! https://t.co/5wsCWE0dTe #adtrader

[moresophy @MORESOPHY]

This exciting project is the result of many years of intense work and visionary foresight with our friends @semconaGmbH The contextual targeting solution is now operated by our new joint venture @relemind BRIGHT DIGITAL RELEVANCE https://t.co/s1Fc0ZJ0PX

[relemind @relemind]

From today the #GDPR of the #EU applies. With all the excitement, we should not forget that #Innovation and #Privacy are not opponents, as @katarinabarley made clear on #rp18. Prove for example our real-time interest targeting, which works completely without #user data.

[Heiko Beier @hmbeier]

The end of the Wild West - or why GDPR is of no alternative. My keynote from last week's EIC Conference is now online. For more privacy and innovation:  https://t.co/2DXB4UrBG8 https://t.co/jxtxu31Hfy

[relemind @relemind]

There are alternative technologies available for effective #onlinemarketing. With the help of #cognitivecomputing and clever algorithms we are able to address the users real-time interest without even knowing him. #nocookies needed! #GDPR #EIC18

[relemind @relemind]

What about #audiencetargeting if the expected 50% of users will opt-out for #usertracking? Is this a dead end or rather the start of a new world? @hmbeier at #EIC18

[relemind @relemind]

So now, when people begin to understand what happened with their #digitalfootprint, 80% are likely to make use of their right to be forgotten. #GDPR #EIC18

[relemind @relemind]

Did you know that #cookies were original invented just to make it more comfortable to fill out online forms? ... Today they are the base of a scalable #dataexchange and trade. #EIC18