Renilde | Creative Strategist

Creative strategist for women-focused DTC brands. I build ICP-specific ad creative that turns cold traffic into paying customers. See my portoflio ⤵️

[Renilde | Creative Strategist @renilde__]

One month ago I walked away from a job most people would k*ll for.

It wasn’t the team, it wasn’t the ability to work from home (I actually loved that). It was something else I couldn’t ignore anymore.

[Renilde | Creative Strategist @renilde__]

Nobody tells you creative strategy means becoming an expert in a random niche "overnight".

One spec ad for Hello Klean and suddenly I know everything about how water quality affects hair to a T.

[Renilde | Creative Strategist @renilde__]

@corto_ecom I'm so down!

[Renilde | Creative Strategist @renilde__]

@momiugc Creative strategist for women-focused DTC brands. I build ICP-specific ad creative that turns cold traffic into paying customers. See my portoflio: https://t.co/AFH9RvT4v5

[Renilde | Creative Strategist @renilde__]

@noecomskill Creative strategist for women-focused DTC brands. I build ICP-specific ad creative that turns cold traffic into paying customers. See my portoflio: https://t.co/AFH9RvT4v5

[Renilde | Creative Strategist @renilde__]

It’s not clocking to you that AI can write 50 ads in 5 minutes but can’t tell you:

Who the ad is for
What they’re struggling with
Which angle to test first

The best AI setup is still a strategist who thinks before using it

[Shanel | Creative Strategist @shanelamari]

#Creativestrategy tip:

Stop staring at a blank doc trying to force new angles.

Go read Reddit reviews.

Customers will tell you:
• why they bought
• what almost stopped them
• what surprised them
• how they describe the transformation

That's your next winning angle.

[Renilde | Creative Strategist @renilde__]

@Jay_A_Miah Hey Jay! Just sent a DM

[Renilde | Creative Strategist @renilde__]

@generatedbyann I lovee your posts! Taking it as inspiration. Can't wait to get my clients 😊

[Renilde | Creative Strategist @renilde__]

Looking for a creative strategist who can turn customer research into concepts your team can actually shoot? Let’s talk.

📩 [email protected]

[Renilde | Creative Strategist @renilde__]

Not every dry hair problem is a hair problem. Your creative should know that.

🧵 How I built a TOFU ad strategy for Hello Klean

[Renilde | Creative Strategist @renilde__]

You can see the entire thought process below 👇

🎥 Loom Strategy Breakdown: https://t.co/euvIQ0QcjR
💻 Portfolio: https://t.co/AFH9RvT4v5

[Renilde | Creative Strategist @renilde__]

@Lupine_Creative I saw that... so sad

[Renilde | Creative Strategist @renilde__]

@theodosislaspas music to my ears 🧚🏾‍♂️

[Renilde | Creative Strategist @renilde__]

@Antioneamar STRATEGIST

[Renilde | Creative Strategist @renilde__]

Full breakdown is in my portfolio, including how I’d structure the “us vs them” ad: https://t.co/AFH9RvT4v5

This spec ad was based on information online such as reddit reviews and comments around different solutions around the pain point

Not affiliated with The INKEY List.

[Renilde | Creative Strategist @renilde__]

The INKEY List’s Bio-Active Ceramide Eye Cream ads explain the benefits. It doesn’t say why choose it over any other eye product.

For a warm audience who’s already comparing, that’s the gap.

I’d test an “us vs them” angle. Here’s why 👇