Research Wonks

Research Wonks is a forum for advertising and media researchers, analysts and data scientists. Apply for membership (free) at

[Research Wonks @ResearchWonks]

Announcing "Measured Response" our new #podcast on #advertising, #marketing & #media #measurement, #research, #analytics & #datascience

Ep 1: @rickbruner @SKTornquist w @aripap @BeeswaxIO re "dead pool", NYC startups & more + @MarcJGoldberg @method_mi

https://t.co/z3Tx3YADyN

[Rick Bruner 📈 @rickbruner]

This is a great resource for the ad industry. I encourage you to take note and take part. Ari, a long time ad-tech expert, fielded this survey about ethics in ad targeting with about as much nuance and objectivity as you could get. Please share, every opinion counts.

[Research Wonks @ResearchWonks]

Episode 3 of our podcast Measured Response is now out!
A discussion on Ad Planning Post-Pandemic w:
@rickbruner Chief Wonk
@SharVanBoskirk VP & Principal Analyst @forrester, @brianwieser Global Pres Biz Intel @GroupMWorldwide
& @mothner CEO & Founder @Wpromote.

[Research Wonks @ResearchWonks]

Thanks to our new sponsor @SMI_Data (Standard Media Index, SMI), for your patronage! "The trusted source for ad spend and pricing intelligence."

SMI's made available specially for @ResearchWonks a download of their new "Anglo Market Intel 2020" report:

https://t.co/jiqyQDMg9D

[Research Wonks @ResearchWonks]

https://t.co/J7DBW8Kz8Z

[Kareem Carr, Ph.D. @kareem_carr]

Statistics Formulas Explained!

This is a thread for data science beginners with a fun little twist at the end for the pros!

It will explain the formulas for:
1. the mean
2. the variance
3. and a fun link between both 🧵

Keep reading to find out more! 👇

[Rick Bruner 📈 @rickbruner]

Thanks to @MarcJGoldberg for including me in his Trust Web Interview Series! I wax on about advertising experiments (natch), the @ResearchWonks, and visions of the days when we're back to airports and concert halls!

https://t.co/utgjkrn64d

[Research Wonks @ResearchWonks]

The term "Wonk" is a badge of honor. We won't hear otherwise.

https://t.co/9jsHPa7mfr

@meperl

[Rick Bruner 📈 @rickbruner]

This is why he's the boss

[Research Wonks @ResearchWonks]

Find the audio podcast on your favorite podcast app: "Measured Response from Research Wonks"

[Research Wonks @ResearchWonks]

Announcing "Measured Response" our new #podcast on #advertising, #marketing & #media #measurement, #research, #analytics & #datascience

Ep 1: @rickbruner @SKTornquist w @aripap @BeeswaxIO re "dead pool", NYC startups & more + @MarcJGoldberg @method_mi

https://t.co/z3Tx3YADyN

[Rick Bruner 📈 @rickbruner]

From "Great lessons in 'Correlation is not Causation'," I came across this one over the weekend. No, Lefties do not die younger than Righties, at least not as described by this classic case study in bad research.

https://t.co/IMM8zYPepZ

[Rick Bruner 📈 @rickbruner]

My expanded comments on the @Freakonomics two-part episode, "Does Advertising Really Work?"

Reminds me of: "How many psychologists does it take to screw in a lightbulb?" A: "One. But it will take a long time, and the lightbulb must want to change."

https://t.co/TL0OYFUQIM

[Central Control, Inc. @_CentralControl]

Hear our CEO, Rick Bruner, in conversation with many industry luminaries about what comes next for advertising measurement.

With @DISQO @the_ARF @1800flowers @vevo @Roku @havas @Econsultancy @Video_Amp @joelrubinson @ResearchWonks

[DISQO @DISQO]

Speak with the head wonk himself, @rickbruner, at the @ResearchWonks inaugural event sponsored by DISQO. Register today! #AdMeasurementNEXT https://t.co/6ZQh5IzD53

[Rick Bruner 📈 @rickbruner]

Announcing the first-ever @ResearchWonks panel!

Ad Measurement NEXT: The Future of Marketing ROI
Dec 2, 2pm ET

Great conversation with analytics leader @1800flowers @the_ARF @Vevo @Roku @Havas @Video_Amp @joelrubinson & @DISQO (our sponsor). Free.

https://t.co/OVls8M6wzW

[Drew Paquette @paqitup]

Just recently joined and already finding value. Jump in!

[Hetal Patel @hetal_nyc]

Please join, if you are a research geek, you wont regret it.

[Gary Stein @GarysteinS]

And by "consistently awesome" I mean, "statistically proven to be effective in over 85% of cases, (vs. baseline)"

(and, and follow @rickbruner)

[Gary Stein @GarysteinS]

The most consistently awesome ad research forum and resource, ever. #advertising #Analytics #media