Joe Root

Co-founder @permutive (@efLDN & @ycombinator).

[DHH @dhh]

Twenty-odd years ago, Jason and I did this promo for Apple. It was made by @davemorin and lived on Apple's site. It's incredible how well it still holds up! I really do need a beautiful computer to do my best work. Today, it's no longer made by Apple, but the principles endure.

[Joe Root @joeroot]

@CarylJackaman Thanks!

[Andreas Klinger 🦾 @andreasklinger]

“AC this, wash dryer that, US woohoo, EU boohoo” - Why are we eating this brand-warfare from the outside about us up?

Europe has the strongest precision manufacturing in the world, we have leading teams in AI, CV, robotics. Europe is a leader in Automation and Frontier Tech!

Not a single NVIDIA chip could be produced without European machines. Not a single American cloud, robotics, or deep-tech firm would operate without European manufacturing or suppliers.

But we are too humble. Brainwashed to never celebrate Europe. By outsiders and our local politicians.

Time for a change.

Europe is the birthplace of industrialization.
The home of frontier tech.

Time, we act like it.

Welcome to the real Europe! 🔥🇪🇺

[Joe Root @joeroot]

@douglauretano @aripap https://t.co/FnPW0FQMQL

Brand Sales up 121%
Brand CPAs down 55%
Publisher CPMs up >70%

[Joe Root @joeroot]

After an awful decade, a reason to believe in the UK again! Seriously impressive @matthewclifford.

[Matt Clifford @matthewclifford]

5/ The UK won its place in the world by being at the forefront of previous technological and industrial revolutions. With steam, the railways, electricity, we won by being a nation of inventors, builders and adopters...

[Joe Root @joeroot]

@Scrilla100 Thanks Scott!

[Joe Root @joeroot]

@Myles_Younger @ericfranchi @Permutive Thanks Myles!

[Matt Clifford @matthewclifford]

This new @InstituteGC report on nuclear is excellent. Increasingly clear that any AI industrial strategy also needs to be a nuclear strategy - and we can and must choose to move faster without compromising on safety

[Harry Stebbings @HarryStebbings]

I can promise you one thing:

If @matthewclifford had vast amounts of power in the UK political sphere; the UK wouldn’t be the Jaguar brand of the global tech scene. 🤷‍♂️

The man is brilliant.

[Joe Zappa @joe_zappa]

@aripap First question of a Marketecture event panel: “Everyone says your solutions don’t work and you’re basically ripping them off. Why are they wrong?”

Or, “You’re entirely undifferentiated. How are you still in business?”

It’ll be fun!

[Joe Root @joeroot]

@punkworksco @aripap @Scrilla100 The majority of inventory is filtered by the DSPs, even if it’s to the exact persona a brand is looking for, simply because the DSP filters inventory without IDs. This is why brands who work via a partner who can buy on all first-party signals reach 2x the users and half CPAs.

[Joe Root @joeroot]

@punkworksco @aripap @Scrilla100 Margins—it costs more to accept and process. The reason TTD is killing the Open Internet is they won’t buy or value inventory without an ID.

[Joe Root @joeroot]

@aripap @Scrilla100 The DSP desire to minimise QPS and data in the bidstream, by default means they aren't able to curate effectively. The SSP has much greater visibility, and thus ability to curate, and over time optimize much better.

[Joe Root @joeroot]

@aripap @Scrilla100 Agree with @Scrilla100. DSPs are unwilling to take additional data via the bidstream. SSPs are hungry for it, and they're making them available to curate. Because of this the DSP only sees a Deal ID (i.e. compressed), not the signals the SSP saw (i.e uncompressed).

[Joe Root @joeroot]

Going to be great! Signup link in the quote tweet.

[U of Digital @UofDigital]

LIVE LEARNING EVENT panel announced!!

LIVE LEARNING EVENT:
Google De-Deprecates 3P Cookies!

With featured all-star experts:

🗣️Alex Cone (@alextcone)
Product Manager, Privacy Sandbox at
@Google
🗣️Joe Root (@joeroot)
Co-Founder & CEO at @Permutive
🗣️Shailley Singh (@shails)
EVP Product & COO at @IABTechLab
🗣️Therran Oliphant (@Therran)
fmr SVP Data & Technology at Essence
Mediacom

🎙️And Moderated by @UofDigital’s own
Shiv Gupta! (@airgups23)
_________________________________

🔍 Date: This Friday, •7/26/04•
⏱️ Time: 9:30am PST / 12:30pm EST

Click the 🔗 to sign in to @UofDigital & RSVP:
https://t.co/W7dinlM98M

#EducationIsFutureProof💡

#KnowledgeIsPower #LearningIsFun #DigitalMarketing #AdTech #WebPrivacy

[Joe Root @joeroot]

So impressed and excited to see the @LakeraAI team continue to build. Congrats @davhab and team!

[Lakera AI @LakeraAI]

🎉 Today, we're excited to announce our $20M Series A funding round, which will accelerate our delivery of real-time GenAI security in a critical moment for enterprises around the world.

👉 Read more: https://t.co/qy2lAvo947

[Joe Root @joeroot]

@SPoulton Thanks @SPoulton!

[Joe Root @joeroot]

Spot on analysis. Ad-tech breathes a sigh of relief, but lessons from the app ecosystem: "A cookie consent approach is cookie deprecation by another name."

[Eric Seufert @eric_seufert]

Google to kill cookies with consent

Again: little is known about Google's implementation of a cookie consent prompt in Chrome at this point. But if Google models its consent framework on Apple's App Tracking Transparency (ATT), the outcome would not be the preservation of cookies. It would be akin to lifting the speed limit on a road but installing speed bumps every few feet.

Given broad license by regulators to offer an opt-in framework for denying cookies, Google would almost certainly do so to its benefit. Google could design an opt-in prompt that closely resembles ATT's, rather than those used by websites in Europe. By doing so, Google would mostly eliminate cookies in Chrome under the aegis of championing consumer choice. A cookie consent approach is cookie deprecation by another name.

[Joe Root @joeroot]

@wayneblodwell I wouldn't call it reversing—they're putting the control over deprecation in the hands of consumers, who reject when easy.

Fragmentation of privacy preferences is the primary reason someone buys us, so good. A false sense of security from marketers/ad-tech is the bad.

[Joe Root @joeroot]

@wayneblodwell Ultimately, consumers will opt out, and Google avoids the blame for declining cookies. If similar to ATT the 30% will drop to 10%.

[Joe Root @joeroot]

@wayneblodwell Yes and no. <30% of browsers have a cookie, meaning advertisers are failing to reach consumers and CPMs are going up as they bid on concentrated inventory. For pubs, yield has collapsed for 70% of inventory. Status quo is failing both, and confusion risks prolonging it.