@vladdubchak_x Haha, yes, I understand the appeal of this ad as a CS; in fact, I am making these myself.
However, outside cs, as a gen Z socialist, it's weird AI slop with 95% fake claims & we serve to old peeps.
I know we don't get to think because it brings the bread. But yeah. whatever.
@majzulic@cjfeth ai didnt replace copywriters
ai can never (yes i am sure with this) replace strategists.
tbh Ai never replaced ONE good skilled job where human creativity was required.
If you are a dropshipper you cannot ignore native storytelling format.
So basically you need 2 things -
1) ugly non product scroll stopping image
2) a 300 word copy of review written in first person (non AI)
As a creative strategist we see this format on rise and it's must try
day 2 of dissecting creative strategy for 7-8 fig brands.
Here's a free brand deck I did for a product.
1) Setting Audience
2) Creative Strategy
3) Meta Vs Tiktok
4) Framework
5) Risk to Avoid
6) Stakeholder
https://t.co/yAYAFLbUeN
Anyway, $100K later, I’m still convinced that trust is probably the biggest creative lever in Natural Remedies. And yes, I’m still spending way too much time swiping in Atria.
If you’re also building in wellness/herbal/DTC, tell me what’s working for you right now.
I crossed $100K in ad spend for a Natural Remedies brand.
Now, $100K isn’t exactly "I cracked Meta" money.
But mind you, I am selling herbal remedies in a region with low trust and even lower spending power. (for a brand I took off from ZERO)
3 things that you can steal :
3) Thrash your competitors - People go soft here. Idk why. You have to be very clear about why someone shouldn’t just buy the cheaper alternative with the B2G2 offer all the time.
Show the lab reports, quality checks, sourcing.
Give people a reason to spend that extra
2) Show the behind-the-scenes - This market is crowded with drop-shipper bros selling random Chinese herbs with AI ads.
Short term? good money. Establishing a brand identity? eh
Our highest-spend ad was a making-of-the-product video with commentary.
People want to see bts
1) Doctor UGC - You need a network of them. Instantly gives you a huge trust advantage over competitors. Negotiating the script with them is a different art in itself.