Rey | Creative Strategist

Creative strategist for Dropshippers + D2C brands

[Rey | Creative Strategist @rewkarv]

@vladdubchak_x Right haha

[Rey | Creative Strategist @rewkarv]

@vladdubchak_x Haha, yes, I understand the appeal of this ad as a CS; in fact, I am making these myself.

However, outside cs, as a gen Z socialist, it's weird AI slop with 95% fake claims & we serve to old peeps.

I know we don't get to think because it brings the bread. But yeah. whatever.

[Rey | Creative Strategist @rewkarv]

@cjfeth yeahhh where is the course link? there has to be one right lol.

[Rey | Creative Strategist @rewkarv]

@majzulic @cjfeth ai didnt replace copywriters
ai can never (yes i am sure with this) replace strategists.

tbh Ai never replaced ONE good skilled job where human creativity was required.

[Rey | Creative Strategist @rewkarv]

@NickAbraham12 A good AI copy will always beat a bad human written copy but a good human-written copy is unbeatable.

that's it.

[Rey | Creative Strategist @rewkarv]

If you are a dropshipper you cannot ignore native storytelling format.

So basically you need 2 things -
1) ugly non product scroll stopping image
2) a 300 word copy of review written in first person (non AI)

As a creative strategist we see this format on rise and it's must try

[Rey | Creative Strategist @rewkarv]

day 2 of dissecting creative strategy for 7-8 fig brands.
Here's a free brand deck I did for a product.

1) Setting Audience
2) Creative Strategy
3) Meta Vs Tiktok
4) Framework
5) Risk to Avoid
6) Stakeholder

https://t.co/yAYAFLbUeN

[Rey | Creative Strategist @rewkarv]

@Polybius3652 @RepSuhas Lmaoooo how shocked will you be to know that we gave them seats in parliament as well.

[Rey | Creative Strategist @rewkarv]

@alexgoughcooper The cta is totally bleh, like wdym “you will thank us” - it sounds so cliche 2016 and AI script at the same time lol.

[Rey | Creative Strategist @rewkarv]

Anyway, $100K later, I’m still convinced that trust is probably the biggest creative lever in Natural Remedies. And yes, I’m still spending way too much time swiping in Atria.

If you’re also building in wellness/herbal/DTC, tell me what’s working for you right now.

[Rey | Creative Strategist @rewkarv]

I crossed $100K in ad spend for a Natural Remedies brand.
Now, $100K isn’t exactly "I cracked Meta" money.

But mind you, I am selling herbal remedies in a region with low trust and even lower spending power. (for a brand I took off from ZERO)

3 things that you can steal :

[Rey | Creative Strategist @rewkarv]

3) Thrash your competitors - People go soft here. Idk why. You have to be very clear about why someone shouldn’t just buy the cheaper alternative with the B2G2 offer all the time.

Show the lab reports, quality checks, sourcing.
Give people a reason to spend that extra

[Rey | Creative Strategist @rewkarv]

2) Show the behind-the-scenes - This market is crowded with drop-shipper bros selling random Chinese herbs with AI ads.
Short term? good money. Establishing a brand identity? eh

Our highest-spend ad was a making-of-the-product video with commentary.
People want to see bts

[Rey | Creative Strategist @rewkarv]

1) Doctor UGC - You need a network of them. Instantly gives you a huge trust advantage over competitors. Negotiating the script with them is a different art in itself.

[Rey | Creative Strategist @rewkarv]

@axepreneur the CTA idk about that... but the format is def worth swiping.

[Rey | Creative Strategist @rewkarv]

@HyperSalesman I will never do it for $3 though. Racist junk.

[Rey | Creative Strategist @rewkarv]

@scalewithanas @ecomuniversity Hey can you let me know why did you call it scam 😭 i was convincing myself to join

[Rey | Creative Strategist @rewkarv]

@5xecom These dropshippers mofos again

[Rey | Creative Strategist @rewkarv]

@ecomuniversity Hey, can I talk to someone before enrolling?