Ramis Iaparov

CMO, Credit Booster AI | Marketing for people who google "fix my credit" at 2 a.m. | Three #1 App Store rankings.

[Ramis Iaparov @RIaparov57154]

Meta domain verification wouldn't pass for us through a tag manager, because the meta tag has to sit in the HTML the server renders (that difference can eat two weeks of wondering what's wrong).

[Ramis Iaparov @RIaparov57154]

A user bought our expensive plan, the one where we send the dispute letters for him. He didn't trust us with the sending, so he printed the letters himself and mailed them. Several bureau errors came off his report anyway.

[Ramis Iaparov @RIaparov57154]

@HarryLyu Something we saw cuts against this a bit: our cheapest tier keeps people subscribed longer than the pricier ones do, and I can't explain it yet.

[Ramis Iaparov @RIaparov57154]

@PascalCaloc Channel first, I'd say. Even for us 77% of trials run out unpaid, and I'd still want to know if the few who paid came from the same place as the rest.

[Ramis Iaparov @RIaparov57154]

@thedennis Thanks, that's clearer than what I had in mind.

[Ramis Iaparov @RIaparov57154]

@buildwithvenkey One caution on trial to paid: the newest week in our data always comes in 30% to 40% short on paying users, so we only decide on weeks that have matured.

[Ramis Iaparov @RIaparov57154]

@ahmedgagan11 Part of why we can't catch it early: Apple and Google handle all our billing, so the card stays with the store and there's no way for us to test it ahead of renewal.

[Ramis Iaparov @RIaparov57154]

@Flexicoder We had one like that (remove charge offs: 31 installs, zero trials). Which keywords brought most of yours?

[Ramis Iaparov @RIaparov57154]

@sourfraser Budget is the one I wouldn't ignore, since doubling it on our best campaign dropped ROAS to 0.14 from 1.10.

[Ramis Iaparov @RIaparov57154]

@rokhladnik On 10 Sep Meta turned down the three campaigns that performed best for us, citing trademark, and the exact reason never surfaced. I suspect the bureau names visible on app screenshots.

[Ramis Iaparov @RIaparov57154]

@its_ronc In credit repair the person we write for is searching fix my credit at 2 a.m., right after being denied.

[Ramis Iaparov @RIaparov57154]

@RyanRayMartin For a team tool I'd care more about setup than price, because the hardest part with a new person is moving them off the program they're used to.

[Ramis Iaparov @RIaparov57154]

@GeoffTRoberts @outseta How many of the trialers actually wrote back to you?

[Ramis Iaparov @RIaparov57154]

@krishav_kr9125 Neither, in our case. The app grew out of a service business with over 20,000 clients, so our first app users were those clients, reached by SMS and email.

[Ramis Iaparov @RIaparov57154]

@itsKamadh Google Ads on Android, oddly enough. On iPhone we dropped Google completely, but on Android I'd call it our best channel right now.

[Ramis Iaparov @RIaparov57154]

@tin_runje Yes, but only on our cheapest plan (7 days). The plans above it have no trial, and on the top one we took it away at the start of October.

[Ramis Iaparov @RIaparov57154]

@hshipit For our app we shifted spend away from Meta into Apple Search Ads. I think a person typing in App Store search is nearer to installing than somebody scrolling Instagram.

[Ramis Iaparov @RIaparov57154]

@thematheusmello What does the first screen after install ask people to do?

[Ramis Iaparov @RIaparov57154]

Inside our Google App campaign, 94% of purchases came through Display. YouTube brought nothing (that one is on us, the campaign had no videos at all).

[Ramis Iaparov @RIaparov57154]

If a friend asked how to start app ads, I'd tell them to make a lot of creatives and to A/B test the app screens too, together with whoever owns the product.