Got a seller who’s been trimming trees for 12 years told me he nets $127k a year
I asked to see his books
$242K
A Corvette payment buried in “vehicle expenses.” His daughter’s braces. A boat he uses twice a summer. Date nights with his wife coded as “client meetings.”
He wasn’t hiding money. He just never separated his life from his business
That’s the gap most owners never find. Until someone makes them recast for SDE