Ricky | SEO & Digital PR

Helping businesses get more sales through Digital PR, Ecommerce SEO & Local SEO

Book a Growth Call Now ⬇️

[Ricky | SEO & Digital PR @RickyDPR]

⚡ From 2,000 → 26,000 visitors/month

That’s a 1,017% increase worth over £50,000/month in PPC value.

🚀 We Built 430 DR70+ links with coverage in The Sun, Express, Ideal Home, Indy100, MSN & Country Living.

Want the same results? Book a call 👇

https://t.co/r4ic0nettz

[Ricky | SEO & Digital PR @RickyDPR]

@UtdDistrict @jfelixdiaz @WestHam There goes our midfield target then 😂

[Ricky | SEO & Digital PR @RickyDPR]

@cleanwithmike Can you do it in the UK?

[Ricky | SEO & Digital PR @RickyDPR]

@yourealazyfvck 👊

[Ricky | SEO & Digital PR @RickyDPR]

The number of business owners that think getting mentioned on chatgpt is going to change their business is mind boggling.

Maybe in 20 years.

While there's nothing wrong with appearing on llms or in ai overviews, if you don't fix your organic your business is suffering right now.

[Ricky | SEO & Digital PR @RickyDPR]

@Charles_SEO Congrats both

[Ricky | SEO & Digital PR @RickyDPR]

Imagine earning the best links money can buy, without lifting a finger.

That's exactly what happens for one of our clients.

Over the last 3 years they have worked with us on a monthly basis and they rank top 3 for every city that they service in the UK.

They also rank top 3 for most head keywords.

so think of searches like "Cosmetic Dentist" or "Commercial Builder" or "HVAC Installer"

now to most businesses these searches would be useless, but to our client they are great because they can service the entire UK.

Because they dominate their industry, journalists will reach out to them for quotes every month like clockwork.

This month the client has been featured in The Telegraph, Cosmopolitan and many smaller publications, without us having to do any of that for them.

While their competitors are falling behind and are scrambling to earn guest posts, our client gets linked to for free, with minimal effort.

That's the power of Digital PR.

[Ricky | SEO & Digital PR @RickyDPR]

@smokergamer69 @Uzonna7 @bruno_nwogu @netflix Really. That's interesting to know. What comic was it?

[Ricky | SEO & Digital PR @RickyDPR]

@bryan_johnson If you can't do 30+ in one go your cooked.

[Ricky | SEO & Digital PR @RickyDPR]

@BBCNews @PRSuperstarUK Makes no difference now when Google has already trained on their data.

[Ricky | SEO & Digital PR @RickyDPR]

@UtdDistrict @TheAthleticFC @AVFCOfficial Not as if he plays in the same league as us and we've seen him all this season.

[Ricky | SEO & Digital PR @RickyDPR]

@David_Ornstein @TheAthleticFC If united want him they will get him

[Ricky | SEO & Digital PR @RickyDPR]

@rustybrick

[Ricky | SEO & Digital PR @RickyDPR]

@googlesearchc How we all looking

[Ricky | SEO & Digital PR @RickyDPR]

@lilyraynyc top answer is most relevant in Googles eyes. Wouldn't make sense to show the 7th answer in AI

[Ricky | SEO & Digital PR @RickyDPR]

Links and clicks are nice, £50,000 extra in sales is better.

Here's how we added £50,000 a month in sales to one of our clients' businesses and how you can do it too.

1 - Research, research and more research

What can you actually rank for in a reasonable time frame?

Clients come to us with lofty goals 99% of the time, but if your budget doesn't match what your competitors have spent, you aren't ranking for the same terms.

It's easy to say you can wait x amount of months to rank, but if 6 months in, you aren't on the first page, we've seen even the best of clients become twitchy.

Be realistic, what's the goal, can your budget match, and can you wait the required amount of time that it's going to take to rank?

If something doesn't match up, then start again with your goals. This isn't about work rate or talent, this is real life. For every £1 you spend, your competitor may spend £100. So make your budget count.

2) Optimise your website for the key terms

Once you have decided on your goals, you then need to optimise your website for those terms.

In Ecommerce there are a million ways to skin a cat, but your homepage should generally be targeting branded searches, while your categories should be your bread and butter.

Your categories are where the money is made. You can add 6-7 figures in sales by optimising your categories.

Your category pages should all have unique content, reviews, guarantees, and payment options that all build trust with the user.

Categories shouldn't be standalone, and should be built in clusters where possible. An example of running shoes could be:

Main category:
Running Shoes

Supporting subcategories:
Men’s Running Shoes
Women’s Running Shoes
Trail Running Shoes
Road Running Shoes
Waterproof Running Shoes
Running Shoes for Beginners
Running Shoes for Flat Feet

All of these categories should internally link back and forth where it makes sense to do so.

You should also optimise your category pages based on intent. Not all pages will need the same type of copy. For a broad category, the copy should help people choose which product is best for them.

For a specific category, the copy should be used to reassure and convert.

You should also think about use cases, "best for" keywords may not show high volumes of search, but ranking for these terms will bring in highly converting visitors, for example:

Best for small gardens
Best for heavy-duty use
Best for families
Best for commercial use
Best for quick installation
Best budget option

This helps your visitors make a decision more quickly, too.

One mistake I see many ecommerce stores make is using the manufacturer's default copy.

Do not use generic copy; create a description that describes the product, the use case, and the buyer's problem.

Finally, add FAQs that target objections.

BAD FAQ

Do you sell Sofas?
Yes.

Good FAQ

What size sofa is best for a small living room?
Are velvet sofas hard to clean?
Do your sofas come assembled?
How long does delivery take?
Can I return a sofa if it does not fit?

Another mistake that I see SEO agencies make is that they cannibalise the categories by targeting the same keyword.

Do a Google search. If one category can rank for similar keywords, then you don't need a category for it.

As a rule of thumb, map one main keyword/theme to one main page.

3) Link building

Link building is by far the easiest way to mess this all up.

More links don't mean better rankings if they are crap.

Rule of thumb: Digital PR links to the homepage. Guest posts to category pages.

Don't overdo it. If your competitor has 10 links pointing at their category pages, don't add 100 to yours.

That's it!

Simple, right? You just need to do the above for the next few months to see progress!

[Ricky | SEO & Digital PR @RickyDPR]

@simondweiner Ofcourse. Can never sit still in SEO.

[Ricky | SEO & Digital PR @RickyDPR]

Our client dominates a 144 square mile area when someone searches for their services.

And not just one service, but for all of their core services.

But it wasn't always this way.

They came to us 6 months ago in a bit of despair.

They had a badly optimised website.

A Google business profile which hadn't been touched in years.

inconsistent reviews which were pretty generic and read like "they did a good job, highly recommended" which doesn't tell anyone especially Google, what they did and where they did it.

All of this was costing them jobs, daily.

But to them they had done everything they could think of, and they couldn't workout why they weren't being found online.

They came to us with one request.

We had to get them "seen on Google"

To us the problems were obvious.

But to them, they couldn't workout why they only were getting clients through Facebook ads and referrals.

To us, the strategy was clear.

We used our Local Authority Framework which we use with all of our local SEO clients, and the results have been amazing.

Over the last 6 months we helped create:

✅ An optimised Google business profile.
✅ A Review management and generation system
✅ An Optimised website with all their core services and locations listed
✅Off page link building and citation building campaigns.

While all that sounds good.

What does it mean for the business?

Before working with us they were booking very little work organically and relied on expensive ads and inconsistent word of mouth.

Which meant an inconsistent schedule, and many tyre kickers.

Sometimes they had work, other times they would wake up and be wondering where their next job was coming from.

Fast forward 6 months.

They now have a full book of work for the jobs that are most profitable to their business and they also have a 3 month waiting list.

This takes pressure off them and helps them to avoid having their crew sitting around in vans having no work to do.

We helped fix this business's inbound lead problem and we can help you too.

Want to see where your business is losing jobs?

Comment Audit below with your business name and location and i'll show you 3 key areas that could be improved to book more jobs.

[Ricky | SEO & Digital PR @RickyDPR]

@SEOKeval Agreed for the long play. But if the business is established, good category links can increase rankings quickly.

[Ricky | SEO & Digital PR @RickyDPR]

People spend $100+ for backlinks that don't do anything for their business, here's how to get top tier links for free.

You need to start by thinking of something relevant to your business, but it can't be self promotional.

For example a personal trainer could look at the unhealthiest cities in the world.

They could look at places with the least amount of walking trails, most fast food shops, government data on hospitalisations, and what ever else you think is relevant.

Create an index, and then write a press release to go with it.

Find journalists who then talk about issues, and send them an email with the link to the data and the press release to go along with this.

It takes time, and it won't work every time, but when it does you can earn 100+ links from top tier publications.

Not only does this save you a tonne in backlink fees, but it also moved the needle and helps your website to rank higher and generate more organic traffic.

Getting mentioned in these types of publications also helps you to get brought up in LLMS like chatGPT, claude. perplexity, Gemini etc...

So rather than spending $100 for a link, try building your own campaigns and earn them!

And if you can't. Just hire me!

[Ricky | SEO & Digital PR @RickyDPR]

@DannyMagazu Do you exercise?