New work! @Chobani has rebranded with a new logotype by @bertonhasebe and a new typeface by Berton + Christian (plus GT America). The rebranding was carried out by Chobani's internal design team. Thanks to Berton for pulling me in to help out!
I couldn’t be more proud of @Chobani and the in-house team who created this magical new world... even brand new agrees “I think it’s one of the best revolutions — screw evolution! ... that further separates it from the competition and it’s doing so in its own unique voice.”