Airbnb stuck their entire customer journey up on their office walls.
Drawn by a Pixar animator, pinned where everyone walks past them daily.
30 frames.
15 for hosts.
15 for guests.
They call it "Snow White."
Chesky stole the idea from a Walt Disney biography in 2011.
Every new product idea has to answer:
→ "Which frame does this serve?"
If it fits a frame, that determines the owner, who prioritises it against their KPIs.
If it doesn’t fit a frame, it doesn’t serve the customer, and doesn’t get shipped.
My dear front-end developers (and anyone who’s interested in the future of interfaces):
I have crawled through depths of hell to bring you, for the foreseeable years, one of the more important foundational pieces of UI engineering (if not in implementation then certainly at least in concept):
Fast, accurate and comprehensive userland text measurement algorithm in pure TypeScript, usable for laying out entire web pages without CSS, bypassing DOM measurements and reflow
Steve jobs absolutely cooked with this:
"It's not a faith in technology. It's faith in people. Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them."
@a16z I don’t think you realize how little people know of what they need as opposed to what they want. Allowing people to make custom software in the moment is like allowing a child to decide what they want to eat. They’ll choose cookies. want != need
Jony Ive + LoveFrom team assemble entire books for each project - 4 in the case of Ferrari
Typeface tests, material swatches, proportions, photos, rationale… a physical artifact of taste and intent. The work ships with its own mythology and it's incredible every time