Hey Copywriting-Friends 😁
Please follow these AI-Rules: (or else…)
1. Dont lie about AI-Usage
2. Dont use AI for “polishing”
3. Dont accept AI-Outputs: always edit and challenge it
4. Dont use AI until youve got some paid experience (learn the basics yourself bruh)
Cheers
I once made an offer to someone to join Native.
He accepted and told me he could start within 48 hours. Since he was working at DoorDash at the time, I asked how that was possible.
He said he’d just quit without giving two weeks notice.
I still remember his exact words: “My loyalty is to you now.”
I rescinded the offer.
There’s almost nothing I value more than loyalty. But loyalty doesn’t mean much if you’re willing to discard it the moment a better opportunity comes along.
How you leave people matters just as much as how you join them.
@adswithcami This is soo good! Even if it doesn’t perform in conversion campaigns would be great for video views/awareness campaigns. I’m curious to know what you used to make this.
All the leading DTC quiz funnels are compiled here...
If there's any we're missing reply with the link in comments and we'll break it down
It's 100% Free for anyone to access.
Like, rt & comment "SWIPE" and I'll send you the link
Brick by brick bro, don’t cheat the grind, don’t try to skip the struggle, don’t try to speed it up, don’t look for short cuts, embrace the highs and the lows, you gonna need to learn all those lessons so when you get to where you’re going, you don’t fumble the opportunity
Meta ads in 2015:
1. Take a photo of product with iPhone. Open Power Editor, launch ad in under 2 mins.
2. Refresh PE and see 1:1 conversions in under an hour, scale within 3-4 hrs.
3. Spend the rest of the day coming up with fun ideas for new offers, new landing page ideas, new product ideas, new copy ideas.
Meta ads in 2026:
1. Hire creative strategist -> Who hire creative agencies / editors -> who build batches of creative.
2. Open ads manager, go through 25-30 prompts of things you have really no clue about, but Meta is insistent it'll lower your CPA by 7.9% based on a study from 2 advertisers in 2022. Click publish after 1 hr of building out 10 new concepts.
3. You're then hit with an error publish with messages like: "you have no shops select," or "you don't have page permissions," or "this creative has expired, please try a new one" you finally are able to hit publish.
4. Finally, you can go on with your day. But wait, client sees that they are getting discounts on the ads you just launched coming in. You open up ads manager and go to ad level to go through multiple areas to figure out why.
5. Ah, Meta has randomly turned the promotions automatically on. No worries, you pause it. On with your day.
6. Someone who knows someone at the company for whose ads you just launched flags to friend that the ads are appearing with a dubstep version of a Beethoven song and seem out of touch for the brand. You're then texted to go pause the music.
7. Open ads manager, navigate to ad level, pause music. You're then hit with a prompt from Meta: "WHY ARE YOU TURNING THIS OFF?!" You hastily respond, "BECAUSE IT SUCKS!"
8. Visibly irritated now over Meta you finally settle in to do the other part of your job, analysis!
9. But wait, there appears to be an outage! Everyone texting, "Is Shopify down?," "Is it Cloudflare?," "Is it AWS?," "No! It's Meta!" Ok, well now you're in fight of flight. Should we wait? Should we pause? Let's wait, yeah let's wait. This is just a minor blip.
10. Meanwhile you're not left refreshing things every 5 min instead of doing analysis and research.
Finally, it is night time and you can relax (not)!
On this particular day you managed to launch 10 ad sets and do nothing else. Feeling defeated because what once took 2-5 min to do now feels daunting. It feels like you now spend the majority of your day in defense mode. Not because the work has changed or the people, but the process for doing it all has.
And that's why you're feeling burnt out media buying friends and creative friends.
"For 22 years the old Arsenal artillery has laid silent and dormant, gathering dust, gathering doubt... but this season has lit the fuse
After 22 years of gloom, it's about to go BOOM!
The Arsenal cannon fires again, Arsenal roar like it's 2004"
Perfect from Conor McNamara
I got a DM asking, "If there was one go to framework" for building your quiz funnel, what would it be?
We helped a health brand get their first quiz funnel live a few month ago
A few A/B tests later, it's doing 7 figs pm 💰
It's an incredible go to framework for your first quiz
RT & comment 'BLUEPRINT' I will dm it to you