Ronn | CRO & Design

CRO specialist at Conversionwise I help Shopify store owners increase their conversion rate through data-driven CRO design.

[Ronn | CRO & Design @ronncid]

@ifaraxz 💯

[Harry Molyneux @dtcpages]

I wrote a value-packed post about landing page optimizaiton that includes:

1 Landing page offer test that added +5 figures monthly
2 Landing page funnel breakdowns
3 Landing page CRO tips based on over 1000 AB tests

Check it out: https://t.co/hjnNSnhYnH

[Víctor Paytuvi 💎 @victorpaycro]

🤙 A/B Test Idea:
Add a Gift with Purchase experience

⚡️ When to use:
You have a low COGS product that pair perfectly with main products and can be used to incentives higher spend in order to receive a gift

🤓 Potential Outcome:
- Increase on AOV
- No negative effect on Conversion Rate
- Higher Revenue per Visitor

[Oddit 👀 @itsOddit]

Option 1: Detach the link from the actual variant field, make the action label more clear, and make it clear that it's secondary (simply by reducing the color contrast)

[Ronn | CRO & Design @ronncid]

Crazy 🔥

[Ronn | CRO & Design @ronncid]

Reflecting on the solemnity of Maundy Thursday, where love, humility, and service intertwine. #MaundyThursday #HolyWeek

[Oliver Kenyon | ConversionWise @oliverkenyon]

Clears throat...🎙️

I'm super excited to announce the return of The Conversion Rate Conference (still 100% FREE! 🎉).

The only virtual conference dedicated solely to conversion rate optimization.

This years line up is looking absolutely delicious with the likes of @ezrafirestone, @DylanAnder, @ashvinmelwani and many more sharing their incredible CRO knowledge.

🙏 After 11 years in the industry, I am incredibly proud to keep offering invaluable insights at no cost that empower individuals to increase their revenue by harnessing the power of Conversion Rate Optimization

Massive thanks to my team for bringing this dream to life and a special thank you to our conference connoisseur @Hunting4ROAS.

I'll be announcing more details very soon along with a massive line up of incredible speakers.

🎟️ Get your free tickets now!

(check the comments).

[ArthurCodes ⚙️ @ArthurCodes__]

A true legend, you’ve had a massive impact on my life for as long as I can remember.

RIP Akita Toriyama ❤️

[Ronn | CRO & Design @ronncid]

This year is about learning new things and improving 😄🚀

[Oliver Kenyon | ConversionWise @oliverkenyon]

🧪 CRO Case Study Episode 32

How Our Mega Menu Redesign Improved UX and Generated $175K+ in ARR for Our Client!

The Test:
Redesigning the mega menu by removing social icons and incorporating images to enhance clarity and navigation.

The Goal:
To improve the user experience (UX) and retain users on the site by providing a streamlined navigation menu, which is expected to result in increased revenue as measured by Revenue Per Session (RPS).

The Why:
The presence of social icons in the mega menu, while offering connectivity, may distract users from their shopping journey. By refocusing the mega menu on core navigation and adding visual cues, the aim was to reduce potential funnel leaks and keep users engaged with the site's content and products.

The What:
The mega menu was overhauled to:
- Eliminate social media icons that may lead users away from the website.
- Introduce images next to category listings for better visual guidance and quicker category recognition.

The Results:
+$14,598.6 per month
+$175,183 per year (forecasted)
+$0.23 revenue per session

More Tests:
Check out more winning tests here:
https://t.co/qXWBgrlBu5

---
If you enjoyed this thread, then:
→ Like and share this post now.
→ Follow @oliverkenyon for more landing page and CRO tips.

[Harry Molyneux @dtcpages]

A mistake a lot of people make is putting their free shipping threshold just above their AOV value.

The problem is that AOV is exactly that - an average of all orders.

It’s NOT an actual order value that people are checking out with on your store.

Instead try to use the threshold as an incentive to encourage more of your low value customers to become high value.

A simple way is to look at existing customer behaviour and see which products that often purchased together.

From example: if a lot of people buy a blazer and a pair of pants, set your free shipping threshold just below the combined price of these two products.

More people will opt for the combo and the average order value will increase.

[Ronn | CRO & Design @ronncid]

@Victorpayherna1 Ebooks available?

[Oliver Kenyon | ConversionWise @oliverkenyon]

You can't stop this train!

🚨 @conversionwise is hiring: Junior and Senior CRO Specialists.

Job Spec here: https://t.co/dg5KF3IRB6

Please get in touch if interested and share this post 🙏

[Zipify Apps @zipifyapps]

Want to learn conversion rate optimization from a top CRO agency?

Join me and special guest Oliver Kenyon for a free 2-hour workshop: https://t.co/vytZQAF8Ja

Oliver is the Founder of @conversionwise, the CRO agency I hired to optimize my own Shopify stores last year…

And in just 12 months, he’s added over $1,000,000 to my business!

The results were incredible—so incredible that I invited Oliver to co-host a webinar to teach them to you.

In this free 2-hour CRO workshop you’ll learn how to master the same CRO strategies that made me an extra million dollars this year, including:

✔️ Proven CRO and A/B testing tactics from a top agency
✔️ Real-world case studies from my own ecommerce stores
✔️ Actionable plans for immediate growth in 2024

We go live Thursday, January 11 @ 2pm ET — but spots are limited.

Grab your seat now while you still can!

👉 Register here: https://t.co/vytZQAF8Ja

[Harry Molyneux @dtcpages]

🧪 CRO Case Study #40
Gift With Purchase

This gamified cart we developed drives:

+11.41% Revenue per visitor
+12.56% Profit per visitor

And a $53,402 increase in monthly revenue.

Here's what we did:
The Test:
We gamified the cart to incentivize customers to spend more, reach the threshold, and receive a free gift.

Original:
1. Free shipping at $70

New and Improved:
1. Free shipping at $70
2. Free gift at $120

Here's a snapshot of the results:
There are a few elements to this design that make the offer irresistible.
1. A sticky element showing the gift as locked works as a "carrot on a stick", enticing users toward the $120 unlock threshold.

2. The true value of the product is shown but crossed out and replaced by a FREE tag.

3. Using a color selector gives users a choice over their gift.

Conclusion:
Offering juicy AOV incentives can drive huge revenue and, more importantly, PROFIT results.

It even increases the overall conversion rate of the site, as customers who hit the threshold want to checkout to claim their gift.

Follow for more A/B test examples and CRO tips @dtcpages

[Oliver Kenyon | ConversionWise @oliverkenyon]

BIG start to the week even after the post BFCM lull.

🟥Our on-going CRO and AB testing team is on fire!

[Dylan Ander | CRO & SplitTesting @DylanAnder]

CRO HACK #346

Look at what your SECOND TIME purchasers buy.

This is what you should be upselling pre & post-purchase.

This is what's complimentary to them! May be the same product, if that's what your customer behavior is, do it.

[Shane Rostad @shanerostad]

I'm very disappointed in Shopify right now

On October 31st they quietly pushed a change that would *stop data collection* on all customers in EU + UK unless they clicked "allow cookies" by DEFAULT.

No warning, only a small note in their developer changelog...

For one store, we saw conversion rate drop from 4.5% -> 0.5% and panicked trying to see if we broke something

Turns out conversion rate didn't drop... Shopify just stopped collecting this data for our store without a warning!

And instead of informing me, members of their team and their support staff tried to explain to me how conversion rates work 🙃

I don't blame these people for not knowing because clearly Shopify didn't think this mattered enough to tell anyone about it.

I love shopify but pushing through big changes to analytics that people rely on to run their business without informing brands is incredibly hostile

[Dylan Ander | CRO & SplitTesting @DylanAnder]

CRO HACK #334

Stop trying to "sell" the customer on your ads. Your landing page does the selling.

Ad: getting qualified clicks to your website
Website: convince them to buy

People can't click to buy on your ads, so don't do your "selling" there. It's your Interest phase.

[Ronn | CRO & Design @ronncid]

@DylanAnder @ImChaseMohseni Me 🙋‍♂️