Most people write how they think.
Top creators write in formulas.
I studied the science of attention for months.
Reverse engineered viral content.
Found 20+ templates they rotate through.
Put it all in a PDF.
Drop "ATTENTION" and I'll send it.
I can't believe how fun building a company is right now is.
The weird part is it doesn't feel like work anymore. New AI models/tools/repos keep coming out making the impossible possible.
My ONLY anxiety is making sure I don't waste this precious moment and keeping up with the updates of all the new tools/AI models.
AI is creating the greatest platform shift of all time.
And, I've learned to never let a good platform shift go to waste.
I was living in Silicon Valley around for the mobile era. I remember the feeling of "you can just build an app and put it in the store and people find it."
That lasted maybe 4 years before the gold rush ended and distribution got hard.
I'm getting that same feeling right now but bigger. The difference is I'm older, I know what a window looks like, and I know they close.
I love building right now. Maybe you do too. Trying not to take it for granted. I'm excited for Monday. Can't wait.
My partners and I are up at midnight most nights now sending each other screenshots saying "look what this can do." Nobody asks anyone to do this. We just can't stop. Something drops, someone builds something with it in 2 hours, and the group chat goes off. It feels like we're getting away with something.
Some of the greatest companies of the next decade will be started in 2026. I'm sure of it. And it'll be fun.
I feel like a kid again. Genuinely giddy.
Imagine replacing 90% of your employees with a team of geniuses who have no idea how your company operates.
Total chaos. Nothing works.
That’s what AI feels like today.
The missing piece is extracting all the domain knowledge from people’s heads and providing that as structured context to the models.
@ZssBecker Becker you know why this is true. It used to be “It’s’ who you know, not what you know”. But now it’s “What you know, not who you know”.
The value of gate keeping has changed. Nobody gets special privileges anymore.
The what you know is the door now
The economy is splitting in two.
Yesterday I toured a new gym in town charging $500/month. They offer blood work, recovery, and concierge-style fitness, but most people are really paying for exclusivity.
They haven’t even opened yet and they’re already 25% sold out.
Later that same day, I talked to a family friend who has owned restaurant chains for 25 years.
He told me they are seeing the highest rate of declined credit cards at the register they’ve ever seen.
Higher than 2008.
@mhp_guy Always find it strange where creators focus on “numbers” like it’s not dangerous to just throw $700k everywhere.
Or “I work less” and “I’m rich”
Really doing that, you wouldn’t really just spread your information the way it’s presented here.
Seems highly unbelievable.