Rosh

Retention for MRR/Subscription DTC | 7+ yrs | $130M+ generated | For 7-9 fig brands

[Rosh @roshltv]

Client said
" I am hesitant to even write this review...."

We have been working with Bilel and his brands for over 4 years.

Last year, they did 8 figures with one of their store.

Here's how we helped them increase their LTV, margins, and buying frequency:

- Targeted 16-18 campaigns a month.
- A pop-up with 18% submission rate.
- Collected more emails from site cookies.
- Advanced email sequences based on customers' journey and awareness level.
- Frequent surveys to understand the customer (helps with ads & offers as well)

My team and I genuinely value the brands and clients that we work with.

I officially started working with brands for retention marketing 6 years ago

And the fact that we still have many clients working with us since then tells you all about our service quality.

[Rosh @roshltv]

Every era, same question

[Rosh @roshltv]

Retention Quick Wins #1

Most ecom stores still run the 2021 "we miss you" template for customer winback emails

You need to understand basic behavioral psychology

People rarely come back to the same thing they left,
give them a reason that didn't exist when they churned.

Best way to do this is by surveying your list and understanding your customer better

then, retarget those churned buyers with "here's what changed" angles and specific offers.

[Rosh @roshltv]

No lies here!

[Abdurahim @abdushodmonov]

BFCM is overrated for supplements. Worst cohort of customers to acquire. Cheap and discount seekers.

Save your budgets for December 27th and after.

[Rosh @roshltv]

Absolutely!

Even for MRR stores you can go one step beyond and add upsells

Example:
If you sell supplement or health & wellness sub product, you can partner up with a fitness influencer and upsell fitness program/coaching to your customers.

[Rosh @roshltv]

Few underrated stuff you can do to get the most out of your ecom brand’s email list.

- Send more survey emails.

I LOVE these!! There’s literally only upsides when you do this. You understand so much about your customers and it feels personal when done right.

Great way to get direct cross-sell opportunities and feedback on the product

For apparel & fashion brand you can literally pre-validate the demand and remove guesswork to create next best seller.

(Also, surprisingly a very good place to get new ad angles)

- - - - - - - -

- Text based emails.

Too many marketers are obsessed with pretty designs that they forget copywriting is the foundation of everything.

Full text based emails sounds so basic and not fun but they absolutely print money.

Founder led emails, reminder emails, story based emails with direct response elements are some of the great examples that work well for us.

[Rosh @roshltv]

A must read if you want to win in the Ecom game.

[Rosh @roshltv]

https://t.co/hFS21uoyeB

[Rosh @roshltv]

Can somebody fill me in on this email thread thing with @ecommcowboy

Locked in too much, I open X and half of my feed is this 🫪

[David Herrmann @herrmanndigital]

How do I get off this reply all @ecommcowboy 😭😭😭

[Rosh @roshltv]

@max_av_ either becomes a broccoli head tiktok dancer or a biz tycoon...no middle ground

[Rosh @roshltv]

@JemBourouhDE thank god, survived barely...

[Rosh @roshltv]

@manojbash mine got nuked by you know who 😞

[Rosh @roshltv]

We can only take 2 more stores this month.

Work with us. Book a call directly with me
- https://t.co/UUgtF2mPWG

[Rosh @roshltv]

https://t.co/hFS21uoyeB

[Rosh @roshltv]

@manojbash @leondwolf Ahahaha, art must be appreciated

[Rosh @roshltv]

@manojbash LTV Maxxing = $$$

[Rosh @roshltv]

@manojbash 100% 🙌

[Rosh @roshltv]

@notdwd Haha they do be going crazy

[Rosh @roshltv]

Dropshippers go broke all the time

In the last 7 years, I have worked with over 300 DS stores...(70% of them don't do ecom now)

I have seen this pattern again and again (avoid it):

- Only focused on fast money, doesn't invest in learning (their decisions get stuck at the intuition level)

- They rely on 1 winning ad, scale hard, and think they made it. Some Dutch kid rips all their angle, and the store is at its lowest point next month.

- Too much ego once they hit a certain revenue number, and they start making illogical decisions (always be a student)

- Too afraid to try new ideas, inability to switch markets and do proper market research

- IQ too low to understand LTV and their store's economics. Hanging on 10% margins, CAC rises, and store dies

- Trying to scale 1 product store that sells trending products they found in Kalodata. They don't learn marketing fundamentals, product reaches maturity, and they whine, "ecom is dead"

[Rosh @roshltv]

@EcomPadrino_ iykyk

[Rosh @roshltv]

@shauneng ungaying people one at a time. G!!🫡

[Rosh @roshltv]

Dropshippers go broke all the time

In the last 7 years, I have worked with over 300 DS stores...(70% of them don't do ecom now)

I have seen this pattern again and again (avoid it):

- Only focused on fast money, doesn't invest in learning (their decisions get stuck at the intuition level)

- They rely on 1 winning ad, scale hard, and think they made it. Some Dutch kid rips all their angle, and the store is at its lowest point next month.

- Too much ego once they hit a certain revenue number, and they start making illogical decisions (always be a student)

- Too afraid to try new ideas, inability to switch markets and do proper market research

- IQ too low to understand LTV and their store's economics. Hanging on 10% margins, CAC rises, and store dies

- Trying to scale 1 product store that sells trending products they found in Kalodata. They don't learn marketing fundamentals, product reaches maturity, and they whine, "ecom is dead"