Ross

[Ross @rossdono]

@TheTacticalBrit @1899INE Best edit of them all.

[TacticalBrit @TheTacticalBrit]

Don't mind me, just having my heart played with by this @1899INE England edit 12 hours before England Vs Norway #NORENG

[Ross @rossdono]

@1899INE Please please.

[Ross @rossdono]

@1899INE The people need a World Cup video 🫶🏻🏴󠁧󠁢󠁥󠁮󠁧󠁿

[Ross @rossdono]

@PJaccetturo Does the Ghibli Balrog have wings ?

[Ross @rossdono]

@1899INE Taken down - noooo

[Ross @rossdono]

@1899INE Keep coming back to this. Exceptional

[Ross @rossdono]

@feeder_series @williamsf1 Congratulations Lucas !

[Sahil Bloom @SahilBloom]

The single most important trait for life:

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

[Chris Williamson @ChrisWillx]

The world belongs to optimists.

[Oliver Anwar @theoliveranwar]

If you don't make time for your wellness, you'll be forced to make time for your sickness.

[James Melville 🚜 @JamesMelville]

Mohammed Qahtani won the Toastmasters World Championship of Public Speaking. It’s easy to see why.

Please watch his speech. Words have power. Words can be our power. Words can unite or divide. Words can spit venom or can mend a broken soul. Words matter.

[Ross @rossdono]

@Dr_Ayan Sending love to you and your family.

[long since dead @1899INE]

England - Somewhere Only We Know

[Geir Jordet @GeirJordet]

A subtle England penalty shootout innovation (since 2021) is their deliberate, structured & functional use of social psychology.

Here, Saka is picked up by John Stones after his penalty, to swiftly welcome him back in the team.

What did England do and why did they do it?
1/7

[Ross @rossdono]

@arrowmaker76 @mattforde Very interesting listen - best of luck with the campaign @arrowmaker76

[Dr. Moira Gilchrist @DrGilchrist]

🧵 since @BathTR seem to be punting this study around to the media… here’s my take in a few tweets ⬇️

[Ross @rossdono]

@Dr_Ayan @dave_dlt @RulesRestaurant Woah 🤩

[Siqi Chen @blader]

the older i get, the more i'm convinced the single most important trait that matters in your friends, coworkers, life partner, and kids - is high agency.