Michael Ruffolo

Talking Esports and Influencer | @Shopify Marketing Partnerships

[Michael Ruffolo @ruffolom]

Video games are the best, guys

[Michael Ruffolo @ruffolom]

My fav account this year

[Colin Landforce 🛠 @landforce]

This man broke Instagram this weekend.

8.8M views and 249k followers since Friday.

Kumar is (allegedly) a retired accountant who wants to be poppin on the internet.

Idk whether this dude is real, or AI, or a brand's campaign.

In any case it's gold because of the character and the contrast. Accounting is one of the textbook examples in content because it can be SO boring or SO interesting in the right context.

This dude uses it as a platform to introduce a ridiculous character. Closing with the viral wife demand is perfect too cuz it's a dated trend. It builds the character more.

No idea whats going on here, either excellent creative strategy work or somebodies uncle is a legend

[Endeavour @RoyalEndeavour]

It's grotesque how American political culture turns absolutely everything (TV shows, hobbies, religion, other countries, etc.) into fodder for an endless Schmittian political trench war.

Canada is designated "left". Therefore, American conservatives must performatively hate everything about Canada while American liberals must performatively praise everything about it. Neither view Canada as a real place with real people, but just a political theme park. It's either the Disney Castle or the Haunted Mansion depending on their ideology.

Obviously, the reality of Canada doesn't reflect either of these cartoonish hyperreal images. However, this serves as the axiom for most political discourse on the country. It has gotten to the point that Canadians now view their own country through this distorted Americanized lens.

[Aakash Gupta @aakashgupta]

A guy quits a 15-million subscriber YouTube channel because fans won’t stop recognizing him in public. Flies to Japan to go fishing with his kid. Gets recognized in a fishing shop in Kyoto.

The backstory makes it even better. Luke Nichols shut down Outdoor Boys in May 2025 after gaining 12 million subscribers in 18 months. His content had been stolen and reposted so many times that his family had been viewed 4 billion times outside YouTube on top of 2.5 billion on the platform. He said the time to stop was before his family couldn’t live normal lives anymore.

Here’s the detail that makes this specific photo so perfect. Nichols served a two-year mission in Fukuoka, Japan when he was 19. He speaks Japanese. Japan isn’t a random vacation. He went back to the country where he lived as a teenager, walked into a fishing shop, bought a rod and reel for salmon fishing with his son, and the staff knew exactly who he was.

A fishing shop in Kyoto recognized a fishing YouTuber from Alaska who hasn’t posted a video in months. That’s the reach of 6.5 billion views. The shop thanked him on Instagram. Dexerto picked it up. Fans started begging him to come back. One quiet afternoon buying tackle with his kid turned into an international news cycle overnight.

The fame that made him quit YouTube followed him into a tackle shop on the other side of the planet. That’s the part nobody talks about with creator burnout. You can stop making content. You can’t stop being content.

[tuna🍣 @tunahorse21]

what if we gave claude creatine

[Michael Ruffolo @ruffolom]

@maxwellfarrens Wait you must have been on vacation the week of the Sutton interview lol

[L69fs @L69fs]

The leafs: this player is day to day
The fans: he looks dead
The leafs: he is day to day
The leafs two weeks later: update, he is dead

[Michael Ruffolo @ruffolom]

@thepatwalls @tobi @starter_story Hey Pat, shoot me a DM and we can talk through it

[The Peak 📈 @readthepeak]

We are so excited to unveil our 5TH annual Emerging Leaders list. This group of young Canadian leaders are driving change and shaping the future of our country!

They come from various industries and sectors, including Tech, Finance, Media, and many more, and these leaders are crushing it.

Help us spread the word and highlight this amazing group of Canadians! After all, they were nominated by you, our dedicated Peak community!

A special shout out to our group of co-chairs who helped us compile this year's Emerging Leaders list.

Read and share the 2025 Emerging Leaders List here: https://t.co/FbCR2YlfOu

#emergingleaders #canadiantalent

[Michael Ruffolo @ruffolom]

@rohanrkumar Legendary run 🔥

[Michael Ruffolo @ruffolom]

I didn't know the UFC had a card in Montreal tonight

[Nikita Bier @nikitabier]

The single most important thing to growing an audience online is having an ability to consistently get mentally ill people to post angry comments on your content.

[Michael Ruffolo @ruffolom]

@RyanDonally Congrats Ryan!

[Michael Ruffolo @ruffolom]

We're all living in Infinite Jest

[Commentary Donald J. Trump Posts From Truth Social @TrumpDailyPosts]

No one can answer why we subsidize Canada to the tune of over $100,000,000 a year? Makes no sense! Many Canadians want Canada to become the 51st State. They would save massively on taxes and military protection. I think it is a great idea. 51st State!!!

Donald Trump Truth Social 03:23 AM EST 12/18/24

[richroll @richroll]

Entrepreneurship is a MINDSET.

Today I convene with @harleyf, president of @Shopify and an entrepreneur who embodies the confluence of commerce and personal growth. Here are the most important points he makes over the courser of our podcast conversation. 👇🏻🧵

1. You never have it all figured out. It's about getting comfortable with not having it all figured out.

[hamza 🇨🇦 @thehmmr]

This weekend at @Shopify New York, we’re hosting @danielricciardo and his brand Enchanté. They’re dropping a new motocross collection and we’ve partnered to bring to life a uniquely magical experience. Check it out👇🏽… and don’t miss the bus 😜

131 Greene St

#PoweredByShopify

[Sam Winkler @ThatSamWinkler]

A streamer you’ve never heard of who wasn’t born before any of the Dark Knight movies came out is gonna buy this and hydroplane it into a dog rescue shelter and gain two million subscribers and a Prime sponsorship

[Brennan Loh @bloh]

Full house at Shopify TO tonight in partnership with the one and only @amandarachlee!

[Colin and Samir ✌🏼✌🏾 @ColinandSamir]

👋🏻👋🏾LA CREATORS

Next Sunday Nov 10th, 9:30 AM

Come have Coffee with us and a bunch of creators.

Limited spots RSVP here: https://t.co/d9l68maPi3

first come first serve.

[Michael Ruffolo @ruffolom]

@NerdyAndQuirky I've started getting upset when the refs call a penalty in their favour. Just let them play 5v5 and let me be happy!

[Michael Ruffolo @ruffolom]

a haunted house but you're just forced to watch the Leaf's powerplay