Chandrasekar Periagaram

Hi!

[ON PURPOSE @OnPurposeComms]

2️⃣ 2️⃣ | #ClimateCounts

The circular economy could create more than 22 million new jobs in Africa, Latin America and the European Union by 2030.

#CircularEconomy approaches are crucial to changing humanity’s unsustainable patterns of consumption and production.

[ON PURPOSE @OnPurposeComms]

1️⃣ 7️⃣ | #ClimateCounts
Over the past century, human activities have not only caused climate change but also led to a dangerous decline in biodiversity.

[ON PURPOSE @OnPurposeComms]

Thrilled to feature in this article as one of the PR agencies practicing purpose.

[Wadhwani AI @WadhwaniAI]

India's growth story is supported by Wadhwani AI’s last-mile solutions for agriculture, education and healthcare. 🇮🇳

We collaborate with frontline workers, educators and communities because teamwork makes the dream work! 🫱🏾‍🫲🏿

#WadhwaniAI #AIforBharat #AIforGood #EdTech

[ON PURPOSE @OnPurposeComms]

6️⃣ | #ClimateCounts

The impacts of #ClimateChange that are already happening at current levels of warming could reduce the world economy by 19% by 2050.

[Radio Cobalamin @nob12deficiency]

@hodpedgmc @Moveribfan @PMOIndia @OfficeofJPNadda @DrJitendraSingh @MoHFW_INDIA @TOIIndiaNews @dna @OmarAbdullah We need a law against those who actively sabotage India's food fortification efforts. Ultra processed foods are fortified with many important nutrients AND THEY SHOULD BE ADVERTISED.

[ON PURPOSE @OnPurposeComms]

“'Choosing to be better' means embedding ethics into the DNA of AI deployment. It means resisting the seductive allure of hyper-personalisation that borders on manipulation. It means transparency when AI shapes narratives or makes decisions impacting lives.”

[CEGIS @CEGISofficial]

#DataDrivenGovernance | How can data be leveraged to enable effective governance?

Join us for the launch of our compendium on ‘Towards Data-Driven Governance: Trends and Perspectives’. This compendium brings together diverse, interdisciplinary perspectives on using data effectively across public systems. The contributors who are experts in the field, will be sharing their experience of working with data to enhance decision-making and deliver better development outcomes.

Stay tuned for more!

@Pratham_India | @CSF_India | @learning_rocket | @VeddisImpact | @BMGFIndia | @eGovFoundation | @Janaagraha1 | @IDinsight | @karthik_econ | @AshishDhawanTCF | @vijaympingale | @Manasi212 | @TCFtweet | @krnaa | @chennaisrini |

#WhyGovernanceMatters #EffectiveGovernance #CEGISinAction

[ON PURPOSE @OnPurposeComms]

We're proud to share that Shivani Sharma has been recognised as Innovative Leader of the Year at the 5th Women Achievers Awards 2024 by exchange4media, a well-deserved honour for someone who believes that the best ideas are ones that serve a higher purpose.

[ON PURPOSE @OnPurposeComms]

Our founder, Girish Balachandran, believes in challenging the norm and leading with purpose!

We are proud to celebrate him as one of
@e4mtweets 's PR and Corp Comm Top 100 Influential Game Changers List 2024.

[ON PURPOSE @OnPurposeComms]

"Dashing through the slush, the planet needs our care. Take a stand, lend a hand, for a greener Earth to share!"

#ClimateCarols #ActOnClimate #SingForChange

[Chandrasekar Periagaram @runawayquill]

@itzMe_Prayas @themotorinc @kartiksinghee @shumar YES! Soon?

[Chandrasekar Periagaram @runawayquill]

@dkb_ev @themotorinc Yes @shumar and Karthikeya, WHEN?? Excited and eager for it.

[Chandrasekar Periagaram @runawayquill]

@Amit_Toad @themotorinc Same!!

[Chandrasekar Periagaram @runawayquill]

They say it didn't happen.

Even if it felt real. Smelt real. And even tasted real.

But did it even happen?

Yes, but if it's on Instagram and you were distracted, anxious, burdened, busy selecting the right filter, worried about getting likes.

Did it even happen?

#Disconnect

[Chandrasekar Periagaram @runawayquill]

Parting thoughts:

1⃣Is humour only for laughs? Or could it be a vehicle for impact?

2⃣Is the right audience that much of a mystery? Or is it often staring you in the face?

3⃣Does your first idea scare you a little?

#Storytelling #Campaigns

@OnPurposeComms

7/7

[Chandrasekar Periagaram @runawayquill]

If a dinosaur walked into the UN and told us to stop funding our extinction, would you listen? 🦖

Yesterday's #FTW session by @PRCAIndia with @boazpaldi, Chief Creative Officer, @UNDP took a strong stance on bold creativity.

A thread on takeaways for storytelling. 🧵✨

1/7

[Chandrasekar Periagaram @runawayquill]

Takeaway 3: Start with the wildest idea.

Boaz’s campaigns didn’t begin with 'safe' concepts, they started with the boldest, most outrageous ideas. This can be challenging to execute but I reckon even more challenging to start. So, take risks first, and refine later.

6/7