Tillman

[Tillman @ryanhtillman]

@briansolis @mnburgess This is when we all become the customer, and build internal loyalty to further promote the external awareness and advocacy @briansolis #eculive

[Tillman @ryanhtillman]

@rjharris88 @mnburgess @briansolis The ideas are so intermingled for me it can be hard to see them as a straight summation of parts, but I do like the idea of pulling user experience apart from the brand or larger customer experience. After all the planning it comes down to the last 50 ft #ECULIVE

[Tillman @ryanhtillman]

Q3 - Trying to get every customer to a point where you are trying to satisfy their individual RFP. I don't know if I can truly conceptualize the requirements for this many individual SKUs or equivalent, but if successful it would result in A+ service #Eculive2

[Tillman @ryanhtillman]

@AC_Pirate12 @mnburgess This is so true and so hard to do in a world trying to optimize the wheel we have already invented. #eculive2

[Tillman @ryanhtillman]

Q2 and Q3 largely wrap together for me. I like the idea of thinking of a digital grid, providing better clarity and understanding from this "map", resulting in a better design of the customer experience, allowing better resource utilization to promote success #Eculive2

[Tillman @ryanhtillman]

@mnburgess The new approach to marketing is digital research. Data analytics to understand and potentially segment a current or potential customer base as never before. Companies who understand their customers needs are far more likely to satisfy them, increasing sales and revenue #ECULIVE2

[Tillman @ryanhtillman]

@kaitlyn_braun92 This is true, but could the significance of these also have been lowered? For example if I had a horrible experience, but followed up further and found several great company advocates it might encourage me to rethink my original opinion because of others positive views #ECULIVE2

[Tillman @ryanhtillman]

@laurencosentin3 @mnburgess @briansolis I like the term loyalty here. Loyalty no longer indicates only a repeat purchase, but now a standard to judge others within and past the industry of topic. Raising levels of customer experience and P2P communication has expanded the definition of this term. @Briansolis #ECULIVE2

[Tillman @ryanhtillman]

@mnburgess @briansolis Increasing this focus requires a higher level of planning and strategic alignment within the company. Without these initial steps the purpose of a unified customer message and eventually experience will be missed @briansolis #ECULIVE2

[Tillman @ryanhtillman]

Customers are no longer restrained to silos; now both great and horrible experiences are known by the masses. Further expanding to an entire customer experience encompasses the entire life cycle. Increasing opportunities for satisfaction. @briansolis #ECULIVE2