Ryan Scollon

Freelance PPC Consultant. Lead Gen Specialist.

[Ryan Scollon @ryanscollon]

@FPLMeerkat What would you suggest if FH is not available? Already used it, still have BB and WC available.

[Ryan Scollon @ryanscollon]

@daveycmusic Still available?

[Ryan Scollon @ryanscollon]

A client of mine received this spam email this morning regarding a Google ads account being suspended. At first, it was confusing as we had never seen that account name before, but the email address gave it away. #ppcchat @adsliaison

[Ryan Scollon @ryanscollon]

@AmaliaEFowler Hey @AmaliaEFowler, freelance PPC consultant here 👋 located in the UK and specialise in lead generation with 10+ years experience.

[Ryan Scollon @ryanscollon]

@danbarker Lead gen PPC consultant here, happy to chat if it's a good fit👍

[Ryan Scollon @ryanscollon]

@edagoodman But it's important to get a good placement. I've heard of some situations where youngsters get used as cheap labour for a year and then let go. Luckily I had a placement at a good company and climbed the ladder.

[Ryan Scollon @ryanscollon]

@edagoodman I skipped college and started an apprenticeship at 16; it was the best thing I ever did. Yes, I missed out on the fun uni years etc, but I was years ahead of other kids in the same year as me who ended up doing an apprenticeship after uni anyway.

[Ryan Scollon @ryanscollon]

@helloitsolly Proof

[Matt Tutt @MattTutt1]

3⃣ Next up was @ryanscollon with a super-handy tool developed by the very talented @brightlocal team - their local SERP checker tool. A great example of a handy tool that generates great backlinks too 💪

[Ryan Scollon @ryanscollon]

@WillKennard Hey Will, PPC freelancer here. Happy to chat 👍

[Ryan Scollon @ryanscollon]

@stefanpalios @StarlingBank Nope, but I’ve been using Starling since I first went freelance and they’ve been amazing. The customer support is top notch and they are constantly rolling out new updates to make their service better

[Ryan Scollon @ryanscollon]

@Marie_Haynes My rankings remained fairly stable during the update rollouts but have tumbled in the last few days during this post rollout turbulence

[Ryan Scollon @ryanscollon]

@TheMarketingAnu @NeptuneMoon Very true!

[Ryan Scollon @ryanscollon]

@NeptuneMoon A2. The most obvious AI tools would be around keyword research and ad copy creation as I think those are quite simple. But I wouldn't be surprised if we see some really cool and advanced tools out by the end of next year #ppcchat

[Ryan Scollon @ryanscollon]

@NeptuneMoon A1. Like most, we have been using ML within Google Ads for a while.

I've had a play around with ChatGPT for creating ads etc, but mostly to experiment and see how good it really is. #ppcchat

[Ryan Scollon @ryanscollon]

@NeptuneMoon All good thanks. Having a bit of a cold spell here in the UK. How are you @NeptuneMoon?

[Ryan Scollon @ryanscollon]

A1. Not so much of a priority for my clients but I can certainly see why it would be important for big brands running display campaigns #PPCChat

[Ryan Scollon @ryanscollon]

@NeptuneMoon A4: I only get nervous when raising rates for existing clients. New leads aren’t necessarily aware that they are being charged a higher rate. I sometimes worry that I’ll loose a good client if they aren’t happy with the rise, but that’s the risk I guess. #ppcchat