Satheesh Kumar

#SmallBusiness : Founder
Prince N Princess

Cycling 🚴 - Yoga - Run - Swim - Veg - teetotaller

[Satheesh Kumar @saarjuna]

Our 4th Store is getting ready and we will be OPEN soon

[Satheesh Kumar @saarjuna]

400 KM Kongu Region BRM ✅🚴‍♂️
Finished my 400 KM Kongu Region BRM in 25 hours, completing it 2 hours ahead of the cutoff. Battling scorching heat & rain the route took us through Coimbatore – Sennari – Kangeyam – Karur – Namakkal – Salem – Erode – Avinashi – Coimbatore

[Satheesh Kumar @saarjuna]

@DeepakVisva @jaak_ash @BussyAnand @GSBediIAS Welcome move by the Govt .. Huge applause 👏 🙌 👌

[Deepak K Viswanathan @DeepakVisva]

This is one good circular!
Read, line by line! @BussyAnand @GSBediIAS 👏

[Satheesh Kumar @saarjuna]

Racecourse velancoffee is too congested in evng because of small shops in pedestrian walkway. the officials are heavily BRIBED to ignore i think. not against small shops bt too crowded. Collector and all big people stay here but still .. @CbeCorp @CollectorCbe @CMOTamilnadu

[Satheesh Kumar @saarjuna]

@kathiraspire Thank you

[Satheesh Kumar @saarjuna]

Evening 5 KM Racecourse run

[Satheesh Kumar @saarjuna]

@Selvakumar_IN anna ... the more you talk about @annamalai_k anna the more it BACK FIRES .. BJP TN unit mainitaining silence is better at the moment.. @narendramodi is the leader for India and people see Annamalai for TN . No Hate for BJP at all.. sorry if i said anything wrong

[Satheesh Kumar @saarjuna]

Making of Beautiful Chettinad Gown @ Our small Garment in Coimbatore

[Satheesh Kumar @saarjuna]

@Ajain112 @balajiselvagane oh .. ok..

[Satheesh Kumar @saarjuna]

all of sudden my website is down. No bills pending and domain is active. @Ajain112 @balajiselvagane . anyone else facing this issue?

[Satheesh Kumar @saarjuna]

#worldcyclingday Cycling awareness video

[Satheesh Kumar @saarjuna]

finally patiently waited to know the option i want which is very close ..somehow i reached the human support.they endup asking all the details n ask to wait n they said they arrange call back which i never got and today again started spending hours just reaching them but no use

[Satheesh Kumar @saarjuna]

@airtelindia is one of horrible internet service provider.paid for the new connwction and mentionwd the date of installation with order ID 21-170210422906. Tried calling the customer support number n so pathetic you will lose all ur patience with press this that

[Nithin Kamath @Nithin0dha]

In a landmark judgment on May 22, 2026, the Delhi High Court held Google liable for trademark infringement.

The case was between Hindware and Google. The court held that, by allowing competitors of Hindware to purchase the keyword “Hindware” (a trademarked name) through Google Ads, Google enabled trademark infringement. The court said that “Hindware” is not a generic English word but a specific brand trademark. By allowing competitors to place ads on that keyword, Google is enabling competitors to divert traffic that should have legitimately gone to Hindware.

This has been a big challenge for companies, both big and small. Even today, if you search for Zerodha, you will see search results from competitors. This has been happening for well over a decade.

Although it is hard to quantify, we have lost a lot of business to this. Think about what happens. Whenever someone searches for "Zerodha", the traffic should rightfully come to Zerodha. But what often happens is that the first couple of results on Google Search are ads, leading the customer to a competitor's website. In the process, we lose business that should have come to us.

This is made worse by the fact that we do not advertise.

There is also an even more ironic thing here. A lot of brands, just to capture the traffic that should have come to them organically, end up bidding on their own keywords. Think about it. If you own a business and have a trademarked name for your business, you still have to pay Google just to hopefully make your name too expensive for your competition to run ads on it.

But now, thanks to the Delhi High Court judgment, we have the option of taking legal action whenever we come across instances of other companies squatting on our keyword.

The other brilliant part about this judgment is that it levels the playing field. And this matters even more for startups, who are already starved for resources and have the odds stacked against them. The last thing they need is for competitors to bid on their brand keywords and steal their traffic.

This judgment now opens up a route for legal recourse whenever such deceptive practices occur.

While keyword squatting is most visible in Google web results, it is an even bigger problem when it comes to app stores. Whenever someone searches for your brand, the first couple of results, both above and below your app listing, often tend to be those of your competitors. And in the case of app stores, I think the ads are even more problematic. When a user clicks on an app-store ad, they often end up installing an app. That is a much higher-commitment action than clicking on a competitor’s web search result and then just closing the page. Because the user has installed an application, the conversions, at least anecdotally, tend to be much higher.

Again, brands that do not advertise are at the receiving end of this. So I welcome this ruling and hope this changes the unfair norms we've been living by for so long.

[Satheesh Kumar @saarjuna]

Entrepreneurs of Coimbatore.. Nice meeting you all again .. some of the Founders Lakshmi Krishna Naturals mohan, the toddlers thing ashwanth,@jaak_ash pouti kadai , preethi maternity wear , bargav, Aravinth Oorla

[Satheesh Kumar @saarjuna]

Our 4th Showroom is getting ready

[Satheesh Kumar @saarjuna]

@SVatsal14825 @RameshOffcl First of all why they need such shop inside temple ??

[Satheesh Kumar @saarjuna]

@Isriramseshadri Why do we need that stall inside premises ??? Only temple prasadham should be allowed.

[Satheesh Kumar @saarjuna]

@ganeshsonawane @airtelindia Me too facing similar issue . Tried and gave up. Now going back to
ACT