Salman Mustafa

building pregnancy app I wished existed: (live soon)
helping clinics become AI-first: super fluid & beautiful AI-powered apps:

[Salman Mustafa @salmanemustafa]

Over the last 60 days, I’ve worked with 2 senior HCA doctors to bring their practice into the AI era - and the results have been transformational.

Patients are happier.
Bookings are smoother.
Their digital presence finally reflects their real-world reputation.

I rebuilt everything from the ground up:

🧠 AI assistants that speak in their voice
💻 A modern website that earns trust
📍 Google Maps SEO that actually converts
📹 Personalised intro videos that boost bookings
📆 Pre- and post-visit automations - all powered by AI

Now, I’m opening up 3 new spots to do the same.

We start with a free audit or prototype.
If you love it, we will continue.
If not, you walk away with clarity and ideas.

No cost. No risk.

[Salman Mustafa @salmanemustafa]

1. Are we differentiating ourselves from AI by typing in all lowercase?
2. I can't imagine how the 4,000 who were let go feel now.
3. It’s a strange anxiety for the 10,000 total employees when you have told the world 4,000 of them are going to be laid off, and they have to wait for an email to find out if it's them.
4. How does this ensure the remaining 6,000 that you won't do this again, although you strategically tried to put them in a comfort zone by saying, "this is it"?
5. An employee usually feels safe when a company is profitable, but not anymore.
6. Investors probably like it, given the 24-25% bump in the stock, the highest single-day bump it has seen in a long time.
7. The remaining workers will be feeling similar to how the (myth)Taj Mahal's workers felt when their hands were cut?
8. Such huge layoffs will just make it a trend for other CEOs to hop on, thinking a long, lowercase post justifies the end of "quiet" layoffs.

Takeaways:

- It’s time for small teams to shine, yet making it even more critical to survive.
- Jobs aren't being changed; they are being deleted.

[Salman Mustafa @salmanemustafa]

@SMagdits looks great tho

[Salman Mustafa @salmanemustafa]

@vascoabm Character

[Salman Mustafa @salmanemustafa]

Day 29:

Did something very simple, reached out to the entire list of consultants who hadn't replied, and guess what we got our inbox running up again.

Following up is something we should never be ashamed of.

Result: Got 2 positive results from the list I thought was dead, and hopefully more will come too.

[Salman Mustafa @salmanemustafa]

@theIBAA 🙏

[Salman Mustafa @salmanemustafa]

What's stopping you from building like this?

[Salman Mustafa @salmanemustafa]

Day 28!

This, just this.. would be telling you how serious and fierce I am going to be for the next year over outreach.

Not the monthly, but a whole year's plan to keep reminding myself, you can't discover success overnight, but it's gonna be worth it.

Here's to creating something where people would go crazy for "BlackFriday" coupons on my products.

[Salman Mustafa @salmanemustafa]

Day 27!

We have an official outreach partner. My outreach won't stop, but this would just mean at least 10X the quality and quantity!

Also, rebranded my @LinkedIn profile a bit!

Should i verify?

[Salman Mustafa @salmanemustafa]

Day 26!

Got caught up in other issues. But, now we are back.

Outreach has started.

And we are about to go all-in to make it into a 100k/m business

[Salman Mustafa @salmanemustafa]

Day 24+25 of building the pregnancy app in public

I have temporarily shifted my focus to what's already working at https://t.co/rhPTqvepwi, bringing in one very talented person to take hold of the outreach for Docwise, so I can focus on service delivery for automating clinics with AI (a no-brainer) and building the pregnancy app.

[Salman Mustafa @salmanemustafa]

Day 23 of building the pregnancy app i wish existed

I'm about to free my time from my primary business outreach so i can give more dedicated time to building and marketing the pregnancy app everyone needs

[Salman Mustafa @salmanemustafa]

Day 23 of building the pregnancy app i wish existed

I'm about to free my time from my primary business outreach so i can give more dedicated time to building and marketing the pregnancy app everyone needs

[Salman Mustafa @salmanemustafa]

Day 22 of building my pregnancy app in public

After the UK demo + reality check, I zoomed out.

This product isn't intended to be used within a single healthcare system.

So I’m shifting gears.

I’m now actively reaching out to:
→ UK-based consultants & private clinics
→ US fertility & maternity specialists
→ Canadian fertility networks
→ Early conversations with Australian providers next

Not to sell hype.
To test the thesis.

Clinical apps today are too form-shaped.
Consumer apps are emotionally nice but medically shallow.

I’m building the bridge:

patient-first experience
with real clinical grounding
without becoming another hospital portal.

Goal right now:
✅ find progressive clinics
✅ run pilot programs
✅ validate clinic + parent value
✅ design a repeatable B2B motion

Not chasing vanity users.
Chasing alignment.

This isn’t just an app.
It’s a new layer between parents and clinical care.

[Salman Mustafa @salmanemustafa]

Day 21: Eye-opener day

Had a call with the person I booked a call last week

Some harsh truths:

– UK maternity is heavily regulated
– Someone already burned £300k building a similar app
– OBs can’t give medical advice after 12 weeks
– 99% of consultants work under the NHS
→ anything “clinical” = slow death by bureaucracy

They shared these:
new → wawafertility
old → badgernotes

a whole list of fertility clinic software

And it made something very clear:

Clinical apps = too “form-ish.”
Consumer apps = zero clinical grounding.
I’m building the bridge in the middle.

Patient-first.
Evidence-informed.
Still warm.
Still personal.
Still global.

Not a hospital portal.
Not a fluffy consumer app with just cute icons and no depth.

A product that understands both sides:
The emotional journey and the medical structure behind it.
For parents.
For better decision-making.
For feeling supported, not overwhelmed.

This isn’t geo-bound.
Pregnancy is universal.
Good design + good evidence should be too.

Still building.
Still shipping.
Day 21 🔥

[Salman Mustafa @salmanemustafa]

Day 17 of building the pregnancy app i wish existed

Wohoo! We have another demo scheduled.

Next steps: Detailed video Demo is ready, now i need to make a presentation making my target customers decision seem almost a no brainer to go for it, work on the feedback and make a smaller demo.

[Salman Mustafa @salmanemustafa]

@huzefabuilds @marclou lovely

[Salman Mustafa @salmanemustafa]

Day 20: Update 3

Wohoo!!

Lovely, both OBs loved the idea, the app, and gave tons of valuable feedback.

Guess what?

We are signing an NDA

Wish me luck

[Salman Mustafa @salmanemustafa]

Day 20: Update 2 (Big one)

One interested consultant is bringing in their partner to discuss tonight again.

Seems promising.

The same that gave very valuable feedback, so I'd be building around all her feedback, and have a nice presentation as well.

But, why on @MicrosoftTeams... Ugh

[Salman Mustafa @salmanemustafa]

Day 20: Update 2 (Big one)

One interested consultant is bringing in their partner to discuss tonight again.

Seems promising.

The same that gave very valuable feedback, so I'd be building around all her feedback, and have a nice presentation as well.

But, why on @MicrosoftTeams... Ugh

[Salman Mustafa @salmanemustafa]

Day 16: Update 3

Just got from my first call, so glad I messaged her, so glad she came, and gave such valuable feedback.

Personal takeaways:
Make sure these things get fixed and clearly communicated

[Salman Mustafa @salmanemustafa]

Day 20: Update 1

You miss 100% of the chances you don't take.

We have some new interested clinics!

[Salman Mustafa @salmanemustafa]

@simonplesss Shoot a message

bring them on a call

get feedback, and become part of my potential customers

[Salman Mustafa @salmanemustafa]

Day 19 of building the pregnancy app i wish existed

- I sent connection requests on LinkedIn
- got in touch with a person working with 14 major hospitals

[Salman Mustafa @salmanemustafa]

@dev_11217 yup, it's B2B2C

yup, mostly fertility clinics or hospitals

[Salman Mustafa @salmanemustafa]

@las_nish for me, it looks more of a competitor analysis... and mapping out their marketing and growth ways + figuring out my own

[Salman Mustafa @salmanemustafa]

Day 18 of building the pregnancy app i wish existed

Building and brainstorming on a Sunday hits different.

This Sunday we soaked ourselves in some sun to recharge our vitamin D, and let my little one boost my happy hormones.

Giving time to family is also part of a building.