@ltvjack The reason boring wins is that it's unpostable. nobody's tweeting "spent 90 mins on one page" because it looks like nothing, so everyone quietly assumes the guys ahead of them skipped it. they didn't.
@ecommilan the underrated part is you often realise objection #2 is actually fair and change the ask before sending. half the value is finding out your own position was weaker than you thought. Agree?
@ecommilan Mostly agree, though urgency and reorder aren't exclusive, plenty of consumables get the first order on urgency and then live or die on whether anyone follows up. the mistake is treating the launch angle as the whole strategy.
@aalanazarr Sales down 7% but margin up 17% is the actual win here, you kind of glossed over it. was that the supplier side or just better cpa on the scaling camp?
"Our open rates dropped because of the iOS privacy update."
No. They dropped because your emails are forgettable.
Stop blaming the platform for boring content.
If you sell anything people run out of skincare, supplements, coffee and you don't have a replenishment email, you're leaving guaranteed money on the table.
Time it to when they'd realistically run low. That's the whole trick.
@AnthonyEclipse tiktok, though "faster" also means i can't tell if a product's actually good or just novel. the 6-12 month meta thing is what makes me want to switch. how long do you tell students to hold before calling it?