In part 2 of our webinar series, we will share the practical skills in creating a strong hypothesis and analyzing test results to get actionable insights. Save your seat: https://t.co/ib3SPes6st
Creating a great experimentation program is one of the biggest strategic challenges many large businesses face. It comes up *all the time* in our enterprise SEO discussions.
@samnemzer has extensive deep experience working with many of the best orgs. This will be a good one:
Hi @brightonseo 👋
Good to see old friends and make new ones. Say hi if you see me around. I’m speaking tomorrow at ~11 on the skyline stage geeking out about googlebot and search console.
If anyone wants to chat SEO testing, @mattsmith428 and @samnemzer are here as well as me
Last year I was fortunate enough to speak at @brightonseo about the cool things you can do with Chrome DevTools. I really enjoyed putting it together and presenting it, you’ll have to tell me if I hid the nerves well as I’ll never EVER watch it back lol 🐶https://t.co/QrY6Xx4gxo
10 SEO A/B tests that all had an increase of at least 10% 🚀
Read the full @SearchPilot blog post for full details on each case study plus there’s a bonus 11th case study that had an uplift of over 50%! Enjoy. https://t.co/yDBuJd7w6q #SEO#abtesting
🆕 We know that having visibility and getting good insights from your SEO and CRO tests give you the confidence to make decisions that impact growth. So we developed and iterated our full funnel testing method in the SearchPilot platform. Read more: https://t.co/VTstoNSgCe
In this week's #SPQuiz, one of our comparison site customers tested adding a 'Pros and Cons' component. This change was implemented on their offer pages. What impact do you think this had on organic traffic?
What do you think your engineering team’s reaction would be if you told them that you had a plan to get all of the benefit of the on-site SEO work you wanted to do in the coming year, but you were only going to create 20% of the engineering tickets you normally would?
New SEO test case study ➡️ find out if this retailer's organic traffic improved after adding 'dateModified' to their schema. Read more https://t.co/8zVLzCra2U🧪 #SEOABTesting
Time for this week's #SPQuiz! We added an additional question to the FAQ section on the category pages of an ecommerce company. This question was around the top brands for that category. The new FAQ was pulled into the SERP by Google. What was the impact to category pages?
In this week’s #SPQuiz, a travel website tested adding prices into title tags using JavaScript, because the prices were only available client side. What do you think the impact was on organic traffic?
We see a lot of companies making mistakes when they try product-led SEO. How to avoid them:
✔️Run scientific SEO split tests
✔️Show specific results
✔️Choose the right split tests
If you’re not sure where to start, read more: https://t.co/6OhXCRZj41
Time for the #SPQuiz! An ecommerce site tested adding estimated read times to their meta descriptions on their blog pages (and Google picked it up in search results!) - what did it do for their organic traffic?