People often email me with big-sounding ideas (reinvent commerce, change the way people meet, transform scientific research), and the bigger the idea sounds, the less interested I am. Truly big ideas don't sound big initially.
You know what's crazy. You can go out for dinner every night in England and hardly put on any weight. You go for dinner every night in the US and you become OBESE. The way the food is processed in the States compared to Europe is mind blowing.