Being married to a content marketer means you’ll get the most random mid-morning updates like “babe I’m about to scream into my pillow for a TikTok I’m making, don’t be alarmed.”
B2B GTM folks: Survey time!
(We'll send two of you a $500 gift card!)
Let's talk about the gap between content marketing and the the GTM org.
Is content advocated for? Bought-into by leadership? Contributing to the business’ goals?
Find out! https://t.co/lakqW9hsoF
You're entering a content marketer's haunted house.
What do you see? I'll start:
👻 A dark tunnel full of stakeholders revising your piece with no end in sight
👻 A ghost echoing through the halls: "make it go viral"
(1/2)
I asked my 11-month-old what he wants to accomplish before his 1st birthday.
He said he wants to learn B2B marketing, and become an influencer.
So, that’s what we’re doing.
Clickity clack. ;)
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💛 content marketing
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3 million more to go. 😉
@alischwanke My biggest pet peeve with webinars is that most have the same, tired format. It’s 2-3 people talking, without an experienced host asking interesting questions and following an agenda. I love organized webinars that have a clear agenda/takeaways and include interactive elements.