After exactly 13 months, I've started something of my own again.
It's called @joinoutlierss , an offline community for unusually ambitious young people.
I know what a difference it makes to have people around you who take your ideas seriously.
I want to change how ambitious people meet, be friends, find relationships & co-founders and be a community.
That's what I want to build with Outliers.
We're backed by @WLDD_IN and I couldn't ask for better people in my corner and we're bringing the first group together at our launch event in Bangalore on 3 October.
If this sounds like the kind of people you've been wanting to meet, I'd love to see you there.
Join us at our first event.
https://t.co/B80jwjAa9N
Gojiberry AI just hit $3.5M ARR.
11 months ago we were at $0.
This is the second SaaS I've built. The first one I sold at €500K ARR.
This time, we moved faster. Here's exactly how we did it, so you can do it too.
The core principle that changed everything:
We used our own tool to grow our own tool.
Gojiberry AI finds high-intent leads and engages with them automatically.
We run it on ourselves. It works insanely well.
Here's the full breakdown:
1) Outreach (the engine)
- LinkedIn: 5 accounts, 30 connection requests + 30 DMs per account per day.
Only targeting warm leads showing real intent.
Connection acceptance rates and reply rates are insane when you do this right.
- Cold email: 6,000 emails per day. 295,000 sent in 90 days. 900+ opportunities created.
41 domains, 123 inboxes, plain text only, no links, no images, 2-3 email sequences max.
Total infra cost: ~$600/month.
The offer is always the same: a valuable blueprint. No pitch. Just value first.
2) Inbound (the compound effect)
- LinkedIn: 6 posts per day across 6 accounts.
6 days/week = lead magnet content. 1 day/week = founder story.
Last 7 days: 788,187 impressions.
- Reddit: 14.8M+ views in 12 months. The trick: warm up the account, post 3x per week, tell real stories, offer blueprints, and never debate the haters.
- YouTube: Long-tail SEO content targeting competitor keywords. It's starting to rank.
- SEO: 50K visitors/month and growing fast.
3) Paid ads
- 10 LinkedIn influencer posts/week (~$500 each).
- Facebook retargeting + acquisition
Scaling paid ads aggressively right now.
4) Demos
5–8 per day. ~70% close rate to free plan. Mostly sales teams.
5) UGC
We post 1200 UGCs per month across social media. From time to time, one goes super viral.
What actually worked:
→ Using our own tool on ourselves (this alone is a cheat code)
→ High-intent outreach > cold outreach. Every single time.
→ Lead magnet posts on LinkedIn that generate thousands of comments.
One post added $5K MRR in under 24 hours. Cost: $0.
→ Replying to every single comment.
→ Speed. Every delay kills momentum. We removed friction from every step of the funnel.
→ AI helping us do 10x more than we ever could alone.
What's not working:
- We need to delegate more
The path from €0 to $3.5M ARR is not glamorous.
It's 18-hour days, boring repetitive work, testing things that fail, and doing it all again tomorrow.
But if you do the right things every day, good outreach, real value, fast follow-up, it compounds.
And one day you wake up and you're above $3M ARR.
The goal now: $10M ARR.
LFG. 🔥
PS : We created a free 0 -> $1M ARR GTM course.
Want to receive it? RT + comment GTM below.
Our team drove 8M+ LinkedIn impressions off one 90-day plan:
3 posts per week across 12 weeks gives you 36 slots, with every one of them pre-assigned to topic and funnel layer.
Most creators stall out because they decide what to post 5 minutes before posting.
Each post becomes a data point, and 36 of them give you a dataset to iterate against.
Without the dataset, you're guessing every week and compounding nothing.
We published the exact 12-week calendar we ran, including the format and funnel layer for every single post.
Inside:
• The 12-week calendar with every post slot, format and funnel layer pre-assigned
• 36 post descriptions with real creator examples (Anthony Pierri, Pierre Herubel, Nick Broekema)
• The 3 phases mapped out: Positioning weeks 1-4, Authority weeks 5-8, Conversion weeks 9-12
• The TOFU / MOFU / BOFU split (1 post per layer per week)
• Why 3 posts a week beats 5 (sustainability) and 1 (no momentum)
• The iteration loop that turns the calendar into a performance dataset
Reply PLAN and I'll send you the link.
PS
The calendar template is editable, so you can swap our slots for your own pillars.
PSS
RT this and I’ll also send you our full internal Notion content OS.
It helps us:
1. Get ideas down quickly
2. Develop them systematically
3. Collaborate with the design team
AND includes our framework on how to plan a LinkedIn content strategy:
• Content Types
• Content Pillars
• Content Formats
• Content Calendar
(plus a post creation template with our own custom embedded LinkedIn previewer)
The next major hire VC funds will make is a Head of Media.
With a16z building media in-house, distribution is becoming a function funds own rather than rent.
We are bringing 12 founders into one house in Hyderabad for three months. Fully funded will you get selected.
Living costs covered. Operators in the room. Weekly pressure to build, ship, and become worth backing.
@theresidency
Introducing Ponder: the agentic video editor.
It’s a new paradigm for filmmaking, where powerful creative agents and humans collaborate to tell world-class stories.
We're also announcing our $2.5M pre-seed, led by Liu Jiang from Sunflower (@seedtosunflower), with @Joshuabrowder and @MattHartman.
Joined by @levie (Box), @emerywells (Frame), @JaredLeto, @CommaCapital, the @nyuniversity venture fund, @cory, @darian314, @shiffman, and many more incredible founders, investors, and creators.