Sarah-Jane Wiggins

LUMS funded PhD researcher @ Lancaster University, specialising in digital & responsible marketing. Senior Marcomms at @nationaltrust 🌿

[Sarah-Jane Wiggins @sarahwiggins02]

@Pret bring back the vegan chocolate almond cookie - you need more vegan options, not less!

[Sarah-Jane Wiggins @sarahwiggins02]

@QuornFoods @QuornFoods it’s so disappointing that you are discontinuing the Roarsomes, these are also my daughter’s favourite. The decline in the vegan range over the last couple of years is so sad 😞💔

[Simon Ingall @simoningall]

"The Enshitternet"

My new favorite phrase brought to you by @doctorow

[Sarah-Jane Wiggins @sarahwiggins02]

This evening I attended a brilliant and inspiring talk on “The Enshittification of Everything” by @doctorow hosted by @Cornell. It was extremely thought provoking and I cannot wait for the book next month!

[Sarah-Jane Wiggins @sarahwiggins02]

Two giant house spider encounters in one evening… a strong start to spider season and it’s only August.

[Sarah-Jane Wiggins @sarahwiggins02]

This week I had the honour of being an alumni industry speaker at Lancaster Uni’s Marketing Me event.

It was wonderful to mentor our first year students and help them to answer a live advertising brief. Here’s me ranting about the future of short form content!

@LancasterManage

[Wayne @MrWayneyB]

I beg of someone to have this as their flag this year #Glastonbury

[Sarah-Jane Wiggins @sarahwiggins02]

It’s bluebell season at Speke Hall 💙

Photo credit: @dannyjryder 📸

#spring
#bluebells
#nationaltrust
#spekehall

[Sarah-Jane Wiggins @sarahwiggins02]

Today I attended the Cybernetic Culture Workshop & for the first time ever, I presented my research!

A huge thank you to the organisers Dr Sophie James & Professor James Cronin for such a wonderful event & for selecting my paper to be presented.

@cci_lancaster
@LumsMarketing

[Sarah-Jane Wiggins @sarahwiggins02]

Ended my birthday week of adventures by ticking off the first Wainwright of the year. 📸⛰️

📍 Cat Bells - The Lake District

#catbells
#thelakedistrict
#Wainwrights

[Sarah-Jane Wiggins @sarahwiggins02]

I turned 30 at the weekend! 🥳

I spent the week exploring South West Scotland, starting my third decade with laugh lines, sand in my shoes, salt water in my hair and a heart full of love. 📸🏴󠁧󠁢󠁳󠁣󠁴󠁿

Here’s to the next adventure…

#scotland
#adventure
#birthday

[Sarah-Jane Wiggins @sarahwiggins02]

I am delighted to be presenting my research at the Cybernetic Culture Workshop in April.

I will be discussing the emerging concept of “Enshittification” (a three-stage decaying process of #socialmedia platforms) and its impact on user experience.

@LancasterManage
@LumsMarketing

[Centre for Consumption Insights @cci_lancaster]

🚨 Cybernetic Culture Workshop: Consumption, Security & Society 🚨 April 11, 2025 @LancasterUni JOIN US for thought-provoking critical discussions with 20+ experts in digital culture, security & consumption💥 SECURE YOUR TICKET🤖 https://t.co/lMjlPtI3Ub @RISCS_UK @LumsMarketing

[Sarah-Jane Wiggins @sarahwiggins02]

@LancasterManage
@LumsMarketing
@LancasterUni

[Sarah-Jane Wiggins @sarahwiggins02]

I was a panellist speaking to the fantastic master’s students earlier this week. I spoke about my role as a PhD #researcher and my practitioner work.

I also did some #PhD myth busting as I explained how doing a PhD can open doors and be relevant both in industry and academia! ✨

[Sarah-Jane Wiggins @sarahwiggins02]

Just your average day at work today… I got to venture into the roof space at Speke Hall this morning! I braved going into the priest holes, saw some very old graffiti and I got to stand outside on the roof.

No day is ever the same, my job is literally the coolest. 📸

[Sarah-Jane Wiggins @sarahwiggins02]

A very beautiful place to work 📸❄️
#spekehall
#nationaltrust

[Sarah-Jane Wiggins @sarahwiggins02]

Master of Research in Advanced Marketing Management 👩🏼‍🎓🌹

@LancasterUni
@LancasterManage
#graduation
#lancasteruniversity
@HelenLBruce
@josifers

[annie-mai @anniemaisocial]

if social media platforms want to prioritise video, maybe they should stop decreasing video quality when you post one!!!!

[Sarah-Jane Wiggins @sarahwiggins02]

‘Tis the season for festive guinea pigs 🎄

[Sarah-Jane Wiggins @sarahwiggins02]

Another day of the PhDs colour co-ordinating with the walls of LUMS 💚

@LancasterManage
@LumsMarketing