The more you write about your own company, the fewer people read it. The more you write about where the industry is going, the more people start following you and eventually find your company.
Learned it on LinkedIn over years.
Now promoting @feather_hq on X as well :)
Agentic' is not a feature anymore. It's a baseline.
Every vendor in every category has agents.
The buyer's question in 2026 isn't 'do you have agents'.
It's 'what happens when yours is wrong and who pays'.
If you can't answer in one sentence you're a demo, not a company.