saurabh nanda

"doing the thing" @StimulerApp

[saurabh nanda @saurabhnanda3]

@NonLooped @howmanysmaII @neogoose_btw I am planning to try this out, any gotchas to look for that you might have come across?

[saurabh nanda @saurabhnanda3]

Come take our ads program from $300K to $3M/month.

Know someone who can pull this off? There's a gift in it for you! 🎁

[Akshay Akash @UnlabelledGenZ]

Tl;dr - Hiring for someone to Own and Build @StimulerApp 's global paid ads program to grow 10x in the next 2 years

Bengaluru based Core team role, directly working with me, 16-30LPA base salary (slightly negotiable) + top ESOPs

Q1. What do I mean by building our ads program?
We at Stimuler already spend $300k/mo in paid today across 3 continents but am 100% confident that we can do MUCH better both in scale & unit economics. And ofc we believe that 100mn+ non-native ppl globally deserve to have a product like Stimuler reach them

Your goal would be to come in, own the current process and rebuild it to help us scale to $3Mn/mo profitable spending in the next 2 yrs and much beyond. How to do it? Learn from the best cos in the world (like the quoted video) & then, just execute- in 2026, imo, it's definitely doable w/ the right person & their agents :)

Q2. Why does this role matter?
We have a very strong organic presence globally (150Mn+ views/mo). But in order to become a global market leader, that needs to be complemented with a best-in-the-world paid marketing system which we have taken the early steps for. So you (+ your work here)'d have a big role to play in where Stimuler ends up as a co in the next few years

Q3. How do we operate?

Lean team with max ownership per person; Come in, own the system & the channel as a whole, hire people (or AI agents :p) if you really need. We are a global company from India (80% rev outside 🇮🇳), doing >$6Mn Annual Rev with a <20 ppl team, so rest assured you'd work with some of the best marketers, techies & product folks in the country! My personal ambition would be for you to become a top 1% performance marketer GLOBALLY in the process.

Q4. What am I looking for?
First of all, great content sense. Then show that you have done some challenging & important work in this space before, with top tier results to share. And tell why this is something interesting enough for you to spend the next few years of your life at.

If you have something exceptional about you outside work, plz do tell that as well (music/arts/sports)

Write to me at [email protected] with a note & I will take it from there

(Referral is back for this role- If you refer someone we end up working together with, you get ₹1L as a cash bonus. Just as a small thank you note)

Please do forward this to the BEST Paid Marketers you know of. Can't wait to hear from you all!

[Akshay Akash @UnlabelledGenZ]

Happy to share that Stimuler has now crossed $5Mn ( as well as ₹50 crore) ARR in Aug. We crossed $1Mn in June last year. In this period, we doubled our performance ROAS, improved overall CAC and D30 retention doubled too, in all target geos.

Here is everything that has worked for us across product and growth in the last 14 months.

(While these are specific to Stimuler, i believe most of these would be relevant to most consumer products, esp those with global ambitions)

Growth

> For 0 to $1Mn ARR, performance marketing for us was highly unprofitable and in a way, subsidized by our organic growth, but if we had to continue to grow, performance needed to become self sustainable. That became one of our priority targets.

> W0 ROAS in all performance channels became our north star rather than chasing multiple metrics. We added a new channel (tiktok ads) and invested significantly in building systems around creatives in all our target geos (having a network of creators, diversity in scripts, twice a week iteration frequency & more). Allocation between creatives as well as channels became much more methodical based on north star optimization

> As a result, W0 ROAS for us moved from 44% in Oct’25 to 89% in Aug’26 which translates to near 100% Gross recovery by M0 itself, an early target we had set for ourselves. Still a lot of room here.

> For organic, the journey was again to translate early wins into a much more scalable and replicable (across geos) playbook, with specific systems around hiring, training creators, script writing, format iterations, and more. We started with a good presence in LATAM, but we were able to replicate into Indonesia last year, making it our single biggest geography. Earlier this year, we were able to replicate this into India, and we always keep experimenting to win new geographies as well.

> Being able to replicate the organic playbook in multiple geographies has been the major reason why our blended CAC has stayed consistent (& in fact dropped, to be specific) despite scaling 5x in the last 14 months. As a result, there are now 4 countries where we have crossed $500k ARR, and all of them have grown at least 3x year on year, which are very rare numbers for a company at our stage.

Now that we have a huge number of users coming in (>1Mn new app installs every month), making them stay while having an amazing experience becomes the obvious focus, bringing me to product :)

Product

> After we crossed $1Mn ARR last year, the overall team decided to make retention our P0 across the product because our numbers were very far from how the best companies in the world were doing.

> The approach here was very simple. We divided retention into three separate problem statements:
Early stages: D1 to D30
Mid-stage: M1 to M6
Late stages: M6 to Y1, Y2, and beyond

> There was another choice to make in terms of geography because solving retention across separate geographies had certain differences. We started with Indonesia first here as it was the biggest geo by user-size and hence, allowed faster iterations on experiments in terms of statistical significance. This involved a lot of changes in showing progress early to users in their journey, improving the core product engines via breakthroughs from our AI team (more on this in another post), localization and more.

> Once we started seeing the results in Indonesia, we then started replicating the same efforts in LATAM and, to a certain extent, in India. The results show this story well

In last 12 months,

Indonesia : D7 went from 23.5% to 31.6% , D30 went from 5.9% to 12.6%
Latam: D7 went from 21.1% to 31.1% , D30 went from 5.1% to 14.2%
India (our most recent market): D7 went from 15.9% to 22.1% , D30 went from 3.8% to 8.7%

> Parallely, we started now focusing on midterm retention in Indonesia, which involved going much deeper into user-level personalization, reducing friction across user interactions with the app, and novelty at an experience level. Of course, the core product thesis, which is the ability to show users how much they have moved in their fluency journey forward, remains the core loop to bring people back.

As a result, Indonesia M3 (usage) went from 20.6% to 40%+
M6 also has now touched a peak of 28-29%

> The road from here is to translate these midterm gains into longer-term results in year 1 retention (targeting 30% Y1) and beyond, while also solving the midterm retention in Latin America and then India.

*****

At @StimulerApp, our thesis is that English Fluency is an incredible income mobility lever in emerging economies across the world (India, SEA, Latam, Mena etc). And that we can build a voice AI product for these 1.5Bn English learners globally, right here from India- a product that can take them to a stage where they can actually communicate confidently, not just learn basic words. We're at 1% today relative to that number

We started the company right out of our college, went full time in 2023 after graduation and its been an amazing 3 years of super-accelarated learning trajectory, building a consumer AI product with everything happening around us. Been highly privileged to work with an insane talent-dense team which deserves credit for everything we wrote above.

Ofc we are very very early in the path to $100Mn ARR and then much beyond that in the next 3-4 years.

See you all next in the $10Mn ARR post!

[Akshay Akash @UnlabelledGenZ]

So, our 🇮🇳 business is absolutely blowing up at Stimuler - From ₹10 Lakhs/mo in Feb 2026 to over ₹1Cr/mo in Aug 2026, 10x+ in just 7 months 😮

Still &lt;20% of overall biz, but after 3yrs of winning global markets, good to see our home market here :)

Happy Independence Day!!

[Akshay Akash @UnlabelledGenZ]

Hi Twitter people, hiring one 6 month intern (content/creative strategist) to write killer ads for us as a part of our early growth team at @StimulerApp , which is now 6 folks incl. me. Please help it reach the right audience :)

> 50k/mo stipend
> in-person, bengaluru
> Work very closely with Shreeya (our founding marketer) and me

Our team size means you'd work with the smarest people you've met and take full ownership of a core part of biz from Day 0. And the biz is at a very exciting phase : 300k Paid users, >40Cr INR ARR growing 4x+ yoy, 90% outside India

You'd be mostly writing high-performing ads for our India and global user-base (12Cr monthly impressions on our ads), and building systems around it. Need someone who is a natural at content, and has evidence for it (past content experience/ own channel)

Bonus if you are exceptional (top 1%) in any field - music/sports/acads/art/work

Send a thoughtful+ crisp note/Loom to [email protected]. if you know anyone, please DM or tag them.

Thank you so much

[Akshay Akash @UnlabelledGenZ]

Touched $4Mn ARR, doubled in less than 6 months :)

0-1Mn$ - 17 months
1-2Mn$ - 6 months
2-3Mn$ - 3.5 months
3-4Mn$ - 2 months 😯

Path to 10Mn ARR now gaining pace ✌️

@StimulerApp

[Akshay Akash @UnlabelledGenZ]

Hi Twitter folks, Hiring a 6 months growth intern (content-first) in-person in Bengaluru as a part of our early growth team @StimulerApp . If you know anyone who'd be a fit, please let us know!

> Stipend - ₹50000 /mo
> college, degree or graduation year doesn't matter
> You must understand short-form content really really well. Preferably have created your own content in the past
> Chances of a full-time offer post completion of internship (8/14 hires we have done have been via 6 month internships)

Work directly with me as well as our founding growth team-- Shreeya, Vashu, Khushi as you eventually own a new geography end to end. Very high on ownership, very high on experiments and hopefully a lot of fun for you.

We are well over ₹30Cr ARR, backed by best consumer investors globally, having paying users in 180+ countries (rare for an Indian co) & you'd have a key role in getting us to ~100Cr rev in 2026 & then much beyond.

If it sounds interesting, please write to [email protected] with a Loom/note on your previous content experience, why you wanna work with us & anything else about you we should know (for ex- please do tell if you have some exceptional achievement in music/sports/arts/acads)

🇮🇳 To the 🌍 !!

[saurabh nanda @saurabhnanda3]

Some days I randomly come across articles like https://t.co/ZPaZUefiIi 🤯

Such a good read, permanently recalibrates how you think about latency.

[saurabh nanda @saurabhnanda3]

@johngfriedman Cool but how are you even getting these, through aws capacity block?
We have been trying to test out one but no luck so far.

[Akshay Akash @UnlabelledGenZ]

How serious can a Startup Sports Tournament get...

Introducing Stimuler Champions League Season 1- 4 teams & captains, 23 players, 6 sports (Cricket, Pickleball, Badminton, Chess, Relay & Board Games) & a 3 hr auction to kick it all off

A mini-video of the the full fledged auctions we had last month, with a real hammer, a Fifa style trophy on the line, captains dressed in formals, slides & a crazy day overall.

Actual tournament in 7 days lol, this is gonna be so fun!

[Akshay Akash @UnlabelledGenZ]

Soo guys... Aws just gave us 1 Million Dollars in Free Credits to build a Generational Consumer AI company, right here from Bengaluru 😯

And it's such a big update that we CAN'T NOT MAKE an announcement video for it, so let's goo 🚀🚀

@StimulerApp @chiralBuilder @AWSstartups

[Donald J. Trump @realDonaldTrump]

The United States has foolishly given Pakistan more than 33 billion dollars in aid over the last 15 years, and they have given us nothing but lies &amp; deceit, thinking of our leaders as fools. They give safe haven to the terrorists we hunt in Afghanistan, with little help. No more!

[saurabh nanda @saurabhnanda3]

@synopsi Can’t wait for @sama to write about how openai spent xx millions just because people used it for naming their children 💀

[saurabh nanda @saurabhnanda3]

@synopsi Cool. As long as you aren’t writing Please and Thank you after suggestions 😅

[Dina 🖤📷 - #SPNAustin @KeepFrmDrowning]

What is air anymore

[saurabh nanda @saurabhnanda3]

Congratulations @0xSahil95 and the whole team @asgardfi for winning the best demo!!! 🚀

[Hacker Houses @hackerhouses]

Congratulations to @asgardfi, a spot margin aggregator, for winning the best demo!

A $5000 USDC prize and tickets to @SolanaConf Breakpoint 2024 are heading your way!

See you in Singapore 🫡

[marginfi @marginfi]

Don't sleep on @asgardfi. They're making DeFi 100x more user friendly for marginfi users with their plugins

[saurabh nanda @saurabhnanda3]

@YatharthArora8 what's the title?

[saurabh nanda @saurabhnanda3]

Dravid finally losing the cool. Totally worth it!