Dr. X

Behavioral scientist & startup co-founder. Climate. UX.

[Dr. X @scienceoffduty]

When 59 ads compete for attention during the most streamed event of a year, what makes an ad “work”? Humor is a go-to strategy for many ads. Is it a golden ticket to consumers’ attention and affection for the brand?

[Dr. X @scienceoffduty]

@batwood011 Another app idea! Yes, i think it could work. I actually had a similar one for patients - the main part of the app is to nudge patients to reflect, like a journal but is more structured and feels like work. You think there’s a market for this, patients or not?

[Dr. X @scienceoffduty]

@batwood011 Between the age of 9-14 under supervision of my mother. Not so much as an adult unfortunately. It literally takes 10 minutes before/after meditation, which I should also be doing…

[Sahil Bloom @SahilBloom]

This is a powerful mental model for thinking about distinctiveness.

If equilibrium with our surroundings - normalcy - is our natural state, we must fight to maintain distinctiveness.

Constantly, relentlessly.

Distinctiveness isn’t free - you have to pay your dues every day.

[jack @jackbutcher]

If you wait until everybody understands, you’ll miss most of the opportunity.

[Dr. X @scienceoffduty]

@coffeeortea2018 Thank you for joining us and offering your insight, Jane @coffeeortea2018. We’d need to create an intervention that makes it easy and motivating for residents to do so. Any background info on when and where trash sorting happens for the residents?

[Dr. X @scienceoffduty]

I'm discussing “♻️ Sustainability with Behavioral Science 🧠” with @FangwanB, Prof. Jessie Wang, @jsc_phd, @iamduuriiduurii, @cloydhen, and 【Good】Behavioral Science . Tomorrow, Mar 14 at 3:00 PM CDT on @joinclubhouse. Join us! https://t.co/d8IbqqGHfn

[Dr. X @scienceoffduty]

@OnwardsAndrew Usually you’d need some clubhouse coins to get in the room but since you know the host you can bring in a couple of friends free of coins 🪙💰

[Dr. X @scienceoffduty]

@OnwardsAndrew You’re playing with people’s scarcity mindset right there Andrew!!

[Dr. X @scienceoffduty]

I'm discussing ““What is considered beautiful?” Science behind aesthetics. ” with @FangwanB. Sunday, Feb 28 at 10:00 AM HST on @joinclubhouse. Join us! https://t.co/uhpFFtu11L

[Dr. X @scienceoffduty]

Behavioral science as a field https://t.co/WYUNrbS4ng

[Dr. X @scienceoffduty]

Nature talks about behavioral science and its application https://t.co/qHvBzpzmRe

[Dr. X @scienceoffduty]

Goal setting and mindset https://t.co/oOk6L4iFMf

[Dr. X @scienceoffduty]

Biden's explicit endorsement of behavioral science is going to help the most vulnerable members of our society https://t.co/aFOucRqSIC via @bopinion