Lauren Peterson

🌻 Midwest grown. California refined 🏄🏻‍♀️

[Tim Ferriss @tferriss]

1. Do not answer calls from unrecognized phone numbers

2. Do not e-mail first thing in the morning or last thing at night. The former scrambles your priorities and plans for the day, and the latter just gives you insomnia.

3. Do not agree to meetings or calls with no clear agenda or end time If the desired outcome is defined clearly with a stated objective and agenda listing topics/questions to cover, no meeting or call should last more than 30 minutes.

4. Do not let people ramble. Forget “how’s it going?” when someone calls you. Stick with “what’s up?” or “I’m in the middle of getting something out, but what’s going on?”

5. Do not check e-mail constantly — “batch” and check at set times only.

6. Do not over-communicate with low-profit, high-maintenance customers.

There is no sure path to success, but the surest path to failure is trying to please everyone. Do an 80/20 analysis of your customer base in two ways–which 20% are producing 80%+ of my profit, and which 20% are consuming 80%+ of my time?

7. Do not work more to fix overwhelm — prioritize.

If you don’t prioritize, everything seems urgent and important. If you define the single most important task for each day, almost nothing seems urgent or important. Oftentimes, it’s just a matter of letting little bad things happen (return a phone call late and apologize, pay a small late fee, lose an unreasonable customer, etc.) to get the big important things done. The answer to overwhelm is not spinning more plates — or doing more — it’s defining the few things that can really fundamentally change your business and life.

8. Do not expect work to fill a void that non-work relationships and activities should.

Work is not all of life. Your co-workers shouldn’t be your only friends. Schedule life and defend it just as you would an important business meeting. Never tell yourself “I’ll just get it done this weekend.” Review Parkinson’s Law in The 4-Hour Workweek and force yourself to cram within tight hours so your per-hour productivity doesn’t fall through the floor. Focus, get the critical few done, and get out. E-mailing all weekend is no way to spend the little time you have on this planet.

It’s hip to focus on getting things done, but it’s only possible once we remove the constant static and distraction. If you have trouble deciding what to do, just focus on not doing. Different means, same end.

[Ncole ✡︎ @ncole_r]

Kanye 🖕

[Lauren Peterson @sflaurenj]

Cozy Winter Pet Bundle Giveaway from my favorite leash brand! https://t.co/B1ry4NPfeD

[Lauren Peterson @sflaurenj]

@Dommi1812 @newsmax @BiancaDLGarza News flash. Driving under the influence is not following the law.

[diplo @diplo]

can somebody make me make a system where all my unused airline miles go to pregnant women from red states to get abortions safely in other states? I think a lot of celebrities and wealthy people can put those flights to good use NOW !

[Lauren Peterson @sflaurenj]

@chuckgose Go Kristin go! 🥂🍾

[Lauren Peterson @sflaurenj]

@KristinAnneH 👏🏻👏🏻👏🏻

[Lauren Peterson @sflaurenj]

@NoeleFlowers Was just having a very similar conversation with a co-worker of mine. See this happen (with the best of intentions) all too often.

[Lauren Peterson @sflaurenj]

@KristinAnneH Seems reasonable to me! 😜

[Matt Lieberman @social_brains]

This is not a photo from 1941. This is a photo from March 2022 with all the color taken out. So angry. So sad.

[Neil Patel @neilpatel]

Make sure to do your work with passion or don’t do it at all.

[Lauren Peterson @sflaurenj]

@chuckgose You never ever give up! #WhoDey

[Chuck Gose @chuckgose]

If you're a communicator in NYC, join us in two weeks for conversation and cocktails. . . like in person! Real face to face interaction (vax required).

RSVP for NYC, or check out the events @Firstup_io is doing in Chicago, Dallas, San Francisco & London https://t.co/PLCzPKCSaf

[Lauren Peterson @sflaurenj]

@jimcramer 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

[Lauren Peterson @sflaurenj]

Seeing this more and more often and yes, it’s terrifying!

[Chuck Gose @chuckgose]

Terrifying & dangerous headline in the @indystar

“We don’t need the vaccines. The media said we can skip them….”

[Lauren Peterson @sflaurenj]

You still have plenty of time to serve your community in 2021. Join me in the Finish the Year Strong Community Strategy Giveaway! #giveaway #cmgr https://t.co/I4X0HP5bpn

[Lauren Peterson @sflaurenj]

@kyleplacy @lessonly The ultimate compliment to a marketing team! What a wonderful shoutout!

[Lauren Peterson @sflaurenj]

@GavinNewsom Like when you were fighting Covid at French Laundry? Were the republicans the ones to blame for that? Guess that bad decision really blew up in your face didn’t it. 🤷🏻‍♀️

[Lauren Peterson @sflaurenj]

“Organizations can no longer see Retention as the responsibility of only the Customer Success organization.” @KevinKennethLau from @adobe on “Why Customer Retention is The New Growth” in the #CustomerMarketing Summit.

#CustomerAdvocacy #CX

[SocialChorus is now Firstup @SocialChorus]

The last session of #Attune2021 day 1 is with Dominic Price @domprice work futurist @Atlassian who breaks down how employees and organizations can get better at change and adapt their ways of working to stay relevant. https://t.co/up2qfWgDj3