Bethany Shaffer

[Bethany Shaffer @shafferfamugc]

@griffcreates_ The holy grail is the detailed brief/script that specifies which parts we’re encouraged to “make your own.”

[Bethany Shaffer @shafferfamugc]

@cwsaas @danidegeus @zchsales this person? I’m good thanks

[Bethany Shaffer @shafferfamugc]

@danidegeus As a creator I can’t believe you call this sauce. Imagine creators being like “good brands/agencies will pay creators before we deliver anything, we just have to convince them that THEY benefit that way hahaha.”

[Bethany Shaffer @shafferfamugc]

@nadiaveniceUGC Looks like you’re not seeing my DM’s… or are you getting them? I can’t tell.

[Bethany Shaffer @shafferfamugc]

@MegOnCamera @nadiaveniceUGC Megan were you able to join?

[Bethany Shaffer @shafferfamugc]

@drewlevinn If the first video pays the same as the thousandth, what’s the incentive to improve or even be loyal?

[Bethany Shaffer @shafferfamugc]

@REALConnorPugs avoid SideShift and Trybe, but don’t dismiss all canvas UGC opportunities. Also, find a creator who’s too busy and pay them for their overflow work 💥

[Bethany Shaffer @shafferfamugc]

And yet the new game is “how can we pay creators less and less?”
literal bros getting famous for vids explaining how to cheapen content as much as possible 🤮

[Connor Pugs @REALConnorPugs]

Head of content being one of the fastest growing roles in the startup world should indicate the importance of content to all companies…

Just saying..

[Bethany Shaffer @shafferfamugc]

@naturallyshan I hired an editor and he didn’t understand my briefs or execute on ideas. So I gave the role to my kids (ages 13 & 15) and they couldn’t be more excited! Plus I can pay into their IRA accounts so they get that compounding interest 🤌🏼🤌🏼 Have you considered local high schoolers?

[Bethany Shaffer @shafferfamugc]

@DenneyDara @ElevenLabs Yeah no I think it’s the coolest. I wish all my brand partners would diversify my work like this. Such an easy way to reach more people.

[Bethany Shaffer @shafferfamugc]

US-based creators, imagine going global.

Tell your brand partners about what they’re doing over at Point Guard Media.

Your work can (SHOULD) span the globe.

[Dara Denney @DenneyDara]

Localization is one of my favorite use cases for AI.

We have a handful of clients where we are using @ElevenLabs to make ad creatives in different languages: Spanish, German, Italian, and French.

[Bethany Shaffer @shafferfamugc]

@Onyinye_NN What’s happening with your Trybe metrics??

[Bethany Shaffer @shafferfamugc]

@sincerelydawnUG I think it’s their obsession with volume right now. Q/A is taking a back seat maybe??

[Bethany Shaffer @shafferfamugc]

@Techcreatorshq_ Wait. If you get the same # of replies on Elev8or, you’re still sorting through them. Right? The “you can rely on” is attractive but not the “applicants come to you.” Right? Genuinely curious.

[Bethany Shaffer @shafferfamugc]

@rtzAvalon @REALConnorPugs “we all” doesn’t include creators because all day we are bombarded with low-quality offers and can’t tell what brands/creative directors actually want.

[Bethany Shaffer @shafferfamugc]

@REALConnorPugs Connor, where are all the creators in this thread? If you had advice for creators to stand out, wouldn’t you tell them to hang out on Twitter and engage with founders or heads of content??

[Bethany Shaffer @shafferfamugc]

@burninganna ew ew ew

[Bethany Shaffer @shafferfamugc]

Prediction: 85% of brands and creators flock to @TrybeUGC now, and X sees a flood of rants from both sides (bc neither community is ready to commoditize the other).
Then… Some smart founder will raise a ton of capital to fix the whole arrangement.
Name who you expect that to be.

[Bethany Shaffer @shafferfamugc]

@lo_lalonde I joined and can’t wait to get my assets approved!