The best book I've ever read on marketing:
Positioning by Ries & Trout
The vast majority of tactical marketing books become outdated after 1-2 years.
Some, just 6 months.
Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic advice ever.
My content strategy for 2023:
TikTok: 1x per day
Tweets: 2x per day
Thread: 1x per week
LinkedIn: 1x per day
YouTube: 1x per week
Instagram: 1x per day
Newsletter: 1x per week
Choose a niche, publish for 6 months and watch what happens.
The most successful creators I know have acquired a TON of non-obvious skills that support their creativity.
Here are 13 skills you should invest in learning: 🧵
.@benitopagotto, based in Paris, the French provocateur behind Nike-owned virtual fashion brand RTFKT, breaks down why the metaverse will reshape fashion more than the streetwear revolution. https://t.co/BOY7mGnKxt
Nike sells greatness, not clothes.
RedBull sells adrenaline, not drinks.
Polaroid sells memories and nostalgia, not cameras.
Shopify sells the dream of entrepreneurship, not websites.
The best brands sell stories, not things.
When people buy products, they don’t *really* buy products
They buy:
> Status
> Peace-of-mind
> Joyful moments
> Solutions to problems
In short, they're buying a better version of themselves
The best marketers deeply understand what their customers are *really* buying
How I made $200,000+ selling digital products:
1. Create Notion template
2. List on Gumroad store
3. Share with Facebook communities
4. Launch on Product Hunt
5. Create daily content on Twitter & Instagram
6. Repeat step 1-5
Good copywriting is a superpower.
Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.
They know good copy equates to more customers.
These are the 8 tips to write like an Amazonian 🧵
A Marketing degree costs $80k.
But, you can learn from world-class teachers for free on Twitter.
Here are 10 masterclasses on 10 different aspects of marketing: