Design Arena (@designarena) is the first crowdsourced benchmark for AI-generated design. In the last 5 weeks, they’ve hit 50k users across 140 countries.
Congrats on the launch, @grx_xce, @KamrynOhly, and @jaydenpersonnat!
https://t.co/vXfBZtdV5E
there's a quiet shift happening in how we design software. we're moving from UX to AX (agentic experience).
traditional UX is screen-centric. you tap a button, product reacts, job done. every session starts from zero.
designers pre-plan every path with hard-coded flows. users fill out forms and dropdowns because the product remembers nothing about you.
success = fewer clicks and faster flows.
trust = "interface looks clean so it must work."
agentic experience is relationship-centric. the agent keeps track of ongoing goals, nudges next steps, improves over time. you're never starting over.
the system plans its own path - it senses, infers, chooses actions the designer didn't script. context is learned, not asked. preferences, patterns, even team norms are remembered.
success = earned trust and compounding value. metrics shift to retention, satisfaction with decisions, how much autonomy you hand over.
trust = the agent shows its work early, then tapers as confidence grows, like a human teammate.
most apps will eventually work this way.
your email client will learn your writing style and priorities. your design tool will remember your brand guidelines and suggest layouts. your CRM will track relationship patterns and recommend next moves.
the best products will anticipate needs, remember context, and get better with every interaction.
shoutout to @meetLCA for this visual and hit them up if you need help designing these AX experiences (they lead the charge)
we're moving from tools you use to partners you work with.
the companies building ax instead of ux will own the next decade.
users will stop tolerating dumb software that makes them repeat themselves.
once you experience true AX, traditional UX feels broken. there's no going back.
If every designer who gets treated badly just takes the money and stays quiet, founders (esp in the SF tech scene) never learn and keep doing it to others.
Just survived the most chaotic startup hiring experience.
Time to break the silence 🧵:
Incredible, couldn't be more hyped to try @diabrowser and I love how the learnings about "context" are put to use here especially that cross-tab context framing for content 🔥. Been here since the first arc release and I can't wait for what's to come from @browsercompany next
An update on our new AI browser, Dia:
We just wrapped alpha testing with thousands of college students. Felt like the perfect moment to share a raw @browsercompany update on what’s been going on (including demos). So much to catch you up on…
designers talk a lot of design systems
but not enough system design:
“system design” is about designing the fundamental architecture of an entire product so they work together, not just the visual surface
like designing a city’s infrastructure:
- you need to consider how all parts connect together
- how to scale to accommodate more users
- how to maintain consistency and understandability
- how to make complex things simple
some of my system design work:
- unifying Chat, Composer, Agent, and related concepts in Cursor
- designing how Databases, Views, Automations, Connections, AI relate to each other in Notion
good system design should be:
- flexible but not complex
- powerful but not intimidating
- scalable but not chaotic
the core of system design is finding the simplest fundamental concepts, then making these concepts combinable to solve complex problems, so users can create infinite things with a small set of concepts
Did you catch them all? Here’s everything we announced at #Config2025
→ Figma Sites
→ CMS in Figma Sites (coming soon)
→ Grid
→ Figma Make
→ Figma Draw
→ Figma Buzz
Did you catch them all? Here’s everything we announced at #Config2025
→ Figma Sites
→ CMS in Figma Sites (coming soon)
→ Grid
→ Figma Make
→ Figma Draw
→ Figma Buzz
Figma Draw: 22 new features and improvements to help you push the boundaries of Figma for drawings, art and illustrations.
I’m always blown away by what you all create in Figma — can't wait to see what you do in Draw!
#Config2025
Thrilled that we’re finally able to share with the world a new product we’ve been crafting, @figma Sites. Bridging the gap between ideas and production is here — and I couldn't be more excited for the era of design we're in.