Sherif

#SEO #eCommerce

[Sherif @SherifSleem]

@MicoMartinez Quick Q: for Shopify stores, do you prefer hosting the blog on a subdomain (https://t.co/DPmTbIYbhb) vs a subfolder (https://t.co/a6wfAj48IB) to minimize risk from Google’s HCU/core updates—or is that a myth and consolidation is better?

[Anika Biva @theanikabiva]

@ItsKieranDrew The tool isn’t neutral, it shapes the user.

1. Dopamine loops rewire focus into distraction.

2. Consumption replaces creation.

3. Constant noise drowns original thought.

Smartphones don’t just waste time, they waste potential.

[Ryan Darani @SearchForRyan]

I spent time with someone doing $1M a month.

Three things I learned about success:

1. You buy your way in.
2. You build your way in.
3. 99% of people aren't doing it.

Start with the basics and scale. THEN worry about the fancy stuff.

→ SEO.
→ Paid ads.
→ Content funnels.
→ Lead magnets and tripwires.
→ Low ticket offers into high-ticket.

It's crazy how many of us think our way out of doing the work.

(Or maybe that's just me.)

[Sherif @SherifSleem]

@SearchForRyan Yes very interested about the newsletter

[Sherif @SherifSleem]

@MicoMartinez how to join

[Ryan Darani @SearchForRyan]

To the niche site SEOs…

I love you, but here’s the truth…

You spent so much time writing content, you forgot to build links.

You spent so much time following courses, you forgot to test.

You spent so much time following Google’s guidelines, you forgot to push the limits.

You spent so much time building ‘authority’ but didn’t know what it actually means.

You spent too much time trying to be like your competitors.

You spent too much time in Ahrefs, and not in the SERPs.

You spent too much time chasing Google traffic, you forgot about every other platform.

This is the reality.

You got suckered into the ecosystem.

And it spat you back out.

The sites who have won… the ugly, spammy, no-right-to-be-there type of sites continue to prove a point.

That Google is a machine.

A machine that can be manipulated.

The same way it has been manipulated for over a decade.

There are silent millionaires cashing in on these loopholes.

Never have to worry about feeding their families again.

Never have to worry about Google taking their business away.

They’re not hurting anybody.

They’re just doing the things Google says ‘doesn’t work’.

In the world of fragile egos in SEO, be the person who learns first-hand and forget the popularity contest.

The game ain’t over.

Learn how to play it better.

✌️

[Ryan Darani @SearchForRyan]

(Not an SEO post).

The other side of success is sacrifice.

It's the unsexy stuff that people don't see.

People think in money, not in time.

People want to make $100,000 a year... but don't want to spend 10,000 hours getting there.

Here's what you don't see:

It's the 452 bookmarks about lead generation.

It's the 1,000 hours of missed time with friends.

It's no sick days.

It's no weekends off.

It's saying no (a lot).

It's months of self-doubt.

But... if you have the resilience to push through.

You'll build:

👉 A better character.
👉 A better mindset.
👉 A better understanding of failure.
👉 A better understanding of success.

Success has a cost.

Building your 'thing' has a price tag.

It's usually time, friendships and your health.

Learn to be successful by being human first.

✌️

[Ryan Darani @SearchForRyan]

This x 1,000.

People see the money but ignore the time.

Time spent vs. time sacrificed.

Lucky *usually* happens at the start. It's hard work and talent that keeps success moving.

[Charles Floate 📈 @Charles_SEO]

SEO is only dead to those that can't adapt, innovate and analyze what is right in front of them! If you'd been analyzing the SERPs and the trends in Google's algorithm updates, you wouldn't have been funneling cash into a spiralling strategy.

[Sarah 🦕 @SarahLevinger]

How marketers think people buy:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

Versus how people *actually* buy:

[Sherif @SherifSleem]

@Charles_SEO How to monitize UAE gold niche ?
Any ideas ?

[Sherif @SherifSleem]

@ecomtryggvi regarding "blogs"
Is it better to publish the blog content in Shopify blogs or set up a WordPress blog on the sub-domain?

[Mark Preston @MarkPreston1969]

This is a photo (taken on a very old digital camera) of my old house, back when I was running my 120+ sites lead generation business.

I had a great life...

> Money in the bank
> New car
> Big 5 bed house with attached granny flat
> Set in 1/2 acre of grounds
> Garage, barns & stables
> Nice holidays
> ...and even a pony for my Daughter

Life was great.

Until...

I lost EVERYTHING due to two single business decisions I made.

The whirlwind story...

I decided to sell all of my lead generation sites and ploughed all of my own money into setting up my own agency (my perception of being an agency owner was vastly different from the reality though).

The agency rapidly grew, and I had a fully staffed office in both Scotland and England.

Money was pumping in... Until...

The 2007/2008 recession hit and it was like nearly every business just stopped investing in marketing over night.

I turned around to all my team and said...

"I will do everything within my power to keep you all in a job, and I won't stop until I am flat broke."

Well...

That's exactly what happened.

The nail in the coffin came when my biggest client decided to move elsewhere to reduce his marketing spend my 50%.

I lost...

> All my money in the bank
> My house
> The nice car
> The fancy lifestyle

...and what really got to me was...

The fact that I had let both my team and my family down.

All this because of two single decisions...

1. To sell my very profitable and stress-free lead generation business which gave my family a great life just because I wanted to be an agency owner.
2. To invest everything I had to save a sinking ship, which resulted in all my team losing their jobs anyway, and my family going through a very rough life-changing time.

Those two single business decisions still haunt me to this very day.

But... You know what...

They were my own business decisions and I 100% own the impact from those decisions. It's far too easy to start blaming other things around you when things go badly wrong.

However...

Until you fully own the decisions you make... You will never move forward and turn things around.

Thankfully, with the support of my family and a lot of hard work...

I built myself from nothing a 50+ franchisee white label web marketing franchise group, taking learnings from my past experiences.

That did great and I sold that business and moved onto a new chapter.

Years later, I was telling this story to a friend of mine who is a successful business owner, and he just said...

"I've made a lot of money. I've lost a lot of money. And if I lose money, I just go and make some more."

Pretty much sums it up.

[Ryan Darani @SearchForRyan]

I hate this ‘links are more important than ever for SEO’ narrative.

Links have always been the difference between position 1 and position 5.

People who are ONLY JUST realising that shouldn’t be trusted with SEO advice.

Write content, build links, build brand = SEO.

✌️

[Nathan Gotch @nathangotch]

Better content + more high-quality backlinks = better SEO results

Please don't overthink this 🙏

P.S. Technical SEO is a waste of time for 80% of websites

[Ryan Darani @SearchForRyan]

Tweet of the month from Mr. Gotch.

Again, something I push daily.

SEO can be kept so simple.

(Not easy).

Focus on the things that drive traffic or make you money.

[Ryan Darani @SearchForRyan]

Spend time with people who make money in SEO.

Spend time with people who launch businesses.

Spend time with people who have battle scars from getting it wrong.

You’ll learn so much.

You’ll learn to make money.

It’s the hack nobody talks about.

✌️

[Cyrus SEO @CyrusShepard]

The cool/not-cool thing about SEO is that there are 100s of ranking factors and literary billions of search results

Which means if you look, you can typically self-confirm any theory you have about Google, no matter how wild

And sometimes, you'll even be correct

[Keval Shah | Ecom SEO + AEO @SEOKeval]

Anytime I start working with a brand that has poor keyword rankings in Google, I notice one common problem:

No quality backlinks!

If you're not building quality backlinks, your brand will never rank for the competitive keywords that generate product sales.

This is a fact.

[Charles Floate 📈 @Charles_SEO]

Life ends when you stop learning.