Simon Cross

Chief Product & Technology Officer at Native Instruments. Ex-Meta; Ex-BBC.

[Akai Professional @Akai_Pro]

Harness the power and elevate your sounds with Akai Professional's MPC seamlessly integrated with Native Instruments' (@NI_news) innovative tools—unlock the future of music creation.

Learn more at https://t.co/mE0GQOqeQJ

#AkaiPro #NativeInstruments #MPC #NAMMShow

[Simon Cross @sicross]

This is an important partnership for us at NI.

The music industry is male-dominated; the tech industry is male-dominated.

We're committed to doing our part to bend the curve.

[GirlCode @GirlCodedev]

🎉We are happy to announce that Native Instruments @NI_news have renewed their partnership with GirlCode! 🚀 Watch this space as we will be doing much more with them over the next couple of months! ✅https://t.co/mPZcZ6ZqIL

#Girlcode #IWD2024 #WomenInTech #softwareengineer

[Simon Cross @sicross]

If you're a podcaster/vlogger/streamer, we've been working hard on taking the amazing technology that's used across the TV and Movie industry (from RX), and put it into a simple but powerful package with just three controls that make you sound your best.
https://t.co/0JmREZg0wd

[Simon Cross @sicross]

Some cool stuff from our Audio Research team

[Johannes Imort @joimort]

🎹Ever wondered what a certain word or phrase might sound like if it were transformed into a musical instrument?
🎉We are excited that our work on #InstrumentGen has been accepted at the #NeurIPS2023 ML for Audio Workshop!
📄https://t.co/YOHlC8HPLU
🔊https://t.co/M3JRTTEl1h (1/4)

[Simon Cross @sicross]

https://t.co/KL0jDVQE9r intro video too

[Simon Cross @sicross]

New DJ hardware alert. We just dropped the new Traktor X1 Mk3. Pretty excited about this one. Huge congrats to the team who've brought this concept to life: https://t.co/8Xp63I4S4a

[Simon Cross @sicross]

Finally found the time to write up my talk from @ProductAtHeart_ Hamburg in June. Some folks told me they found it super actionable, to thought I'd share it more widely.

https://t.co/kjeGnvAXPi

[Simon Cross @sicross]

Perfect is a high bar, but this thing is pretty darn good at it's job.
https://t.co/DyYRpfZNHo

[Simon Cross @sicross]

What's your personal NPS score?

I'm not suggesting you actually find out, but NPS is a pretty useful way to think about building personal reputation over time.

And that might just bend the curve on your career.

https://t.co/Loe6qluxRe

[Simon Willison @simonw]

The video for my North Bay Python talk is out, and I've put together an accompanying edited transcript with annotated slides and links

https://t.co/0Dbkxz2BpI

If you haven't been completely immersed in this world for the last year, my hope is this can help catch you up!

[Simon Cross @sicross]

Something crazy happening at home or at work? Feeling overwhelmed and powerless?

The Circle of Control can help.

https://t.co/cWrMlQkc6Q

[Simon Cross @sicross]

At Native Instruments, we're hiring! Looking for a director of product to lead the team that builds our instruments & sounds platforms including Kontakt.

You're an experienced PM who's into music production? This might be for you.

https://t.co/K2FcgTI1vx

[Simon Cross @sicross]

Wanna geek off about design? Checkout 3 insane design details of the Beosound 9000 -- the best CD player ever made (IMHO). https://t.co/EKOhW8Ucar

[Simon Cross @sicross]

@stoyanstefanov Yeah, whoops. 2022! Fixed.

[Simon Cross @sicross]

Tradeoffs and Payoffs: Joining Soundwide https://t.co/Tqa7F38Y6Z

[Simon Cross @sicross]

@RadioKate Recall isn't about conveying coverage, it's really sensitivity within your coverage. The terminology (I think) comes from user research theory. E.g. "can you recall seeing an ad for Daz".

[Simon Cross @sicross]

When I started in Integrity / trust & safety in 2018, precision & recall were two concepts I needed to understand fully, and fast.
This is the article I wish I'd been able to send myself back then. Once you understand them, you'll see them everywhere.
https://t.co/tSKxKVExbo

[Simon Cross @sicross]

@RadioKate Those terms are generally used to describe the breadth of the full corpus on which your detection system is running. Precision & recall describe the performance within the coverage/scope of your detection system.

[Simon Cross @sicross]

Tradeoffs and Payoffs -- Scorecards: a way to set goals and track progress when all else has failed. https://t.co/8vsUjbQ4vR