Gessa Simplicious

PhD|Public Relations and Communication professional| Head Public Relations @TourismBoardUg| Passionate about wildlife conservation | Christian

[Gessa Simplicious @simplcious]

Their journey ended centuries ago, but their story still speaks.

Today, we reflect on the courage, faith, and sacrifice of the Uganda Martyrs and the enduring legacy they left for generations to come.

#HappyMatyrsDay

[Gessa Simplicious @simplcious]

Uganda remains open, safe, and ready to welcome visitors.

With strong public health systems and proactive response measures in place, travelers can continue to explore the Pearl of Africa with confidence.

#ExploreUganda

[Babie Jacquie Penny @BJacquie_P]

Speaking on @ubctvuganda, Dr. Gessa Simplicious, Head of Public Relations at UTB, described #POATE2026 as a successful and fulfilling edition that brought together tourism stakeholders, partners, and industry players after months of preparation.

He furthermore noted that with over 120 hosted buyers, more than 300 exhibitors, and about 500 trade visitors, the expo created valuable opportunities for business networking, destination visibility, and industry conversations that continue to position Uganda competitively on the global tourism map.

Dr. Gessa also emphasized the importance of tourism businesses strategically following up on the connections and opportunities created during the expo.
#ExploreUganda #POATE2026

[Gessa Simplicious @simplcious]

This morning, I had the opportunity to discuss the impact of the #POATE2026 on @ubctvuganda

Looking back at this year’s edition, it was truly fulfilling to witness months of preparation come together successfully through the collaboration of different tourism stakeholders, partners, and industry players.

With over 120 hosted buyers, more than 300 exhibitors, and about 500 trade visitors, POATE 2026 created a strong platform for meaningful business connections, industry conversations, destination visibility, and new opportunities within Uganda’s tourism sector.

While the expo may have ended, the work continues. As organisers, the focus now remains on keeping Uganda visible and competitive on the global tourism map. For tourism entrepreneurs and businesses, this is the time to strategically follow up on the valuable networks and opportunities created during the expo.

Well done to everyone who contributed to making POATE 2026 a success. Congratulations Uganda.

#ExploreUganda

[Gessa Simplicious @simplcious]

Eid Mubarak to the Muslim community across the tourism sector and beyond.

To the entrepreneurs, travelers, students, government officials, industry stakeholders, and families celebrating today, may this special occasion bring peace, joy, meaningful connection, and renewed blessings.

As you celebrate with loved ones, may this day also inspire moments of discovery and unforgettable experiences across the beauty of Uganda.

#EidMubarak #ExploreUganda

[Gessa Simplicious @simplcious]

The presence of H.E. Yoweri Kaguta Museveni at #POATE2026 reflects Uganda’s continued commitment to positioning tourism as a key driver of investment, economic growth, and destination visibility.

Bringing together tourism leaders, international buyers, exhibitors, investors, media, and development partners, POATE continues to create meaningful industry conversations, strategic partnerships, and new opportunities for Destination Uganda.

#ExploreUganda

[Gessa Simplicious @simplcious]

#POATE2026 is officially here.

We are now fully ready to showcase the Pearl of Africa to the world through Uganda’s biggest tourism conversations, connections, collaborations and opportunities.

We welcome you all to ignite your Wanderlust.

#ExploreUganda

[NBS Television @nbstv]

The Pearl of Africa Tourism Expo 2026 (#POATE2026) marks a major milestone as Uganda celebrates the 10th edition of its flagship tourism and travel trade exhibition.

Organised by the @TourismBoardUg, the Expo brings together international buyers, tour operators, investors, hospitality brands, media, conservation organizations, and tourism stakeholders from across the world.

#NBSBreakFastMeeting #NBSUpdates

[Gessa Simplicious @simplcious]

As momentum builds towards #POATE2026, Uganda is hosting a select team of international journalists, photographers, and travel storytellers from key global markets to experience Destination Uganda firsthand.

From gorilla and chimpanzee trekking to wildlife safaris and rich cultural heritage experiences, the journey is designed to showcase the diversity and authenticity that make Uganda the Pearl of Africa.

More than a familiarization trip, this is a strategic step in positioning Uganda within influential global travel conversations and expanding our reach across international tourism markets.

Their experience will also continue at #POATE2026, where they will engage with tourism stakeholders shaping the future of Uganda’s tourism industry.

#ExploreUganda

[Gessa Simplicious @simplcious]

With only a few days remaining until #POATE2026, Uganda is preparing to host one of the region’s most influential tourism and trade exhibition.

Beyond showcasing Uganda’s exceptional tourism potential, POATE serves as a strategic platform to highlight investment opportunities, strengthen partnerships, and position Uganda as a leading destination for travel, business, and innovation.

From 21st–23rd May, the attention of the tourism world will be firmly focused on Uganda.

See you all there

[Babie Jacquie Penny @BJacquie_P]

Hosted Buyers are touching down in the Pearl of Africa today ahead of their immersive familiarisation trips scheduled from 15th–20th May 2026.

Over the next few days, they’ll journey across Uganda’s breathtaking landscapes and tourism circuits from tracking the majestic mountain gorillas deep in the ancient forests of Bwindi to experiencing the unmatched adrenaline rushes in East Africa’s adventure capital, Jinja. From savannahs to crater lakes, roaring rapids to vibrant communities, these are more than trips, it’s a front-row encounter with the magic of Uganda.

Their itineraries showcase Uganda’s diverse beauty, rich cultures, wildlife, hospitality and hidden gems that continue to make the destination one of Africa’s most authentic travel experiences.
The Pearl of Africa is ready and the wanderlust is real.
#POATE2026 #ExploreUganda #Wanderlust

[Uganda Tourism Board @TourismBoardUg]

“Tomorrow, we will be showing destination Uganda to over 40 nations that will be in the country for the Presidential Inauguration ceremony.” -@JulzKagwa, CEO, Uganda Tourism Board.

[Gessa Simplicious @simplcious]

We’ve taken the brand to Kololo because moments of national significance deserve strong national visibility.

As H.E. Yoweri Kaguta Museveni prepares to take the oath of office, we are proud to be part of a new wave of positioning Uganda through modern, intentional, and experience-driven marketing.

Every major platform is an opportunity to tell Uganda’s story to the world with confidence, professionalism, and a renewed global outlook.

#ExploreUganda #Poate2026

[Gessa Simplicious @simplcious]

Watching Spice explore Uganda felt, in my view, like a live example of how destination marketing is evolving.

From Namugongo Martyrs Shrine, to cultural engagement with the Buganda Kingdom, wildlife experiences at Ziwa Rhino Sanctuary, and the breathtaking views of Murchison Falls National Park, the tour captured the diversity of Uganda in one journey.

In my opinion, this goes beyond celebrity travel. It shows how modern tourism is now driven by experience-led storytelling through influencers and musicians who carry global attention.

When creatives share authentic moments, they don’t just promote destinations, they spark curiosity, emotion, and desire to visit.

What stands out is how naturally Uganda delivers:

Spiritual heritage
Cultural depth
Wildlife and conservation
Iconic natural landscapes

Personally, I think the opportunity now is not creating new attractions, but better packaging and telling the stories we already have.

When global artists experience Uganda authentically, they become powerful storytellers for the destination.

And that is where tourism marketing is clearly heading.

#ExploreUganda #POATE2026

[Gessa Simplicious @simplcious]

@ZeeroBrain 🤣🤣🤣

[Olivia Nakalembe @OlivielOfficial]

ON GOING IMD2026 !! !!

As part of the build up to the National Museum Day Celebrations slated for 18th May 2026 in Jinja, @MTWAUganda is beefing up HERITAGE Conversations at the NATIONAL CULTURAL HERITAGE Conference !!

We’re live TAP LINK 👇🏾👇🏾

https://t.co/eRj49TuTdc

[Gessa Simplicious @simplcious]

When you think of Uganda, your mind might go straight to the mountain gorillas, and yes, they are extraordinary. But Uganda is so much more than a single story.

Look closer.

Think of over 50 vibrant cultures, each with its own language, rhythm, and identity.

Think of the roar of the Nile as it powers through adventure and adrenaline.

Think of the snow-capped peaks of the Rwenzoris rising above the equator.

Think of the untold stories, the hidden gems, the experiences waiting to be discovered.

Uganda is not just a destination, it’s a whole universe of possibilities.

And moments like #POATE2026 are where we bring all of this to life. The world will be watching, and this is our time to show up boldly, proudly, and unapologetically.

To tell our stories. To showcase our beauty. To own our narrative.

This is your moment to ignite your wanderlust, connect with opportunity, and be part of something bigger than yourself.

We welcome you all to the Pearl of Africa, come experience it, live it, and share it with the world.

Let’s show up in power. Let’s show up in strength. Let’s show up for Uganda.

#ExploreUganda

[Gessa Simplicious @simplcious]

Its okay to take a day off, relax.

Happy Labour day everyone

[WTTC @WTTC]

🤝 Uganda Tourism Board (@ExploreUganda ) joins the World Travel & Tourism Council (WTTC) as a Destination Partner.

From mountain gorillas to vast savannahs, Uganda offers some of the world's most extraordinary wildlife and cultural experiences - and UTB is committed to sharing them sustainably.

We look forward to working together to amplify Uganda's voice in Travel & Tourism 🌍✈️

Welcome to WTTC!

Read more: https://t.co/Str02VzkGF

#WTTC #UgandaTourism #TravelAndTourism @TourismBoardUg