Simran Gupta

Product Designer | AI-First Builder | System Thinker | Designing Products People Trust, Use & Remember✨

[Simran Gupta @simxgp]

Redesign of @urmomashley Matcha Brand - Nami's current website.
Elevating the user experience to match the premium essence of the brand. From creating custom matcha leaf illustrations🌿 and integrating product and catalog storytelling through brand assets.

Check it out @whalar

[Simran Gupta @simxgp]

@jayneil @arylxl Can you please ask them whether they are using simulation or behavior models to test agent decisions before they reach users? would love to understand how that shapes the product experience.

[Simran Gupta @simxgp]

Reference points for a cool mental health & wellness-related streetwear Brand I'm working on for a personal website design project🍎

p.s ~ I like to call it reference point rather than moodboarding :) (something I picked up from a mentor)

[Simran Gupta @simxgp]

@m_strba Hey Martin, here's my personal exploration work. Please reach out if you feel like this is the vibe you're looking for & I'll share real work (NDA) :)

[Simran Gupta @simxgp]

@mrblackstudio @figma Beautiful visuals, love how much can be accomplished in figma✨️

[Simran Gupta @simxgp]

creative websites, that motivate me to work hard & get better every day, I mean look at the storytelling with the UX ✨ :
1. @Shopify Not boring website - ( coolest shit ever )
https://t.co/qxY57hTHRh
2. Hendricks gin - https://t.co/9xD5CuLt1W
3. Bigpicture (Korea-based marketing studio, the site is just a vibe) https://t.co/fiW9Ph7bzB
4. Slosh seltzer by @buttermaxstudio - (10/10 user experience) https://t.co/dLWlJn21pK

Creativity is so fucking awesome🥂

[Simran Gupta @simxgp]

@RahulDesignWeb3 ig that proves AI design & motion can't be used without human brain creativity :)

[Simran Gupta @simxgp]

@tahahossain_ Creativity at its best, loved the burger menu transition, smooth af!!!

[Simran Gupta @simxgp]

Oh, how could I ever explain this feeling to a non-designer human?

Recently I was thinking about owning a vineyard in my 30s or 40s(I'm 24), and my first thought wasn't about the grapes - it was "How would I design the website?" 😭

Opened Figma and started playing around with illustration and layout until my CD's Slack call brought me back to reality.
Me: Oh... right... I do have an actual job 💀
designer brain 🤝 ADHD
creating things that don't exist yet

Illustration made in @figma ✨

[Simran Gupta @simxgp]

@chrispramana Well, there's a charm indeed. Tape slipping out of the cover, beautiful interaction:)

[Simran Gupta @simxgp]

Not the VC venture's website giving Dior Campaign Vibes, Boujiee AF!!✨
https://t.co/qM72jY0IzM

[Simran Gupta @simxgp]

@mandysasaaa @figma @LottieFiles Oh, this is so cool✨🥂 I've been exploring the Figma prototype for animation recently. I'll try the next one with Lottie plugin:)

[Simran Gupta @simxgp]

@jenny_wen so true getting the visual style into a good place early helps to find the right rhythm for the rest of the designs. It gives you space to explore & have fun with different ideas rather than fixating on one. I do the same :)

[Simran Gupta @simxgp]

@doitvik the clean layout with small detailed interaction🤩

[Simran Gupta @simxgp]

@_joshbendall Loved the blend of big bold typeface with the modern one, absolute gorg.

[Simran Gupta @simxgp]

How cool it would be if we could export video or GIF files from @figma directly💁🏼‍♀️

[Simran Gupta @simxgp]

Card's that didn't make it. used them to explore prototyping in @figma

🎨Designed, illustrated & animated in @figma

[Simran Gupta @simxgp]

@ridd_design @Shopify Excited to see what's coming next :)

[Simran Gupta @simxgp]

@FonsMans

[Simran Gupta @simxgp]

@dagorenouf & i thought my designs held the power to not only attract clients but the girls too.
ps- support needs lots of mufflements it's so f cold!!!!

[Simran Gupta @simxgp]

@drex_dsgn what if you can hover on the little humans & everytime you hover they pop up from the crowd with a quote bubble. all mentioned quotes related to - nobody cares!!!