Rebekah Mays

I write LinkedIn content for B2B climate tech startup executives. 7 industry clients served. Net zero nerd.

[Rebekah Mays @smallbeks]

Digital writing helped me pay off $30,000 of student debt.

Since 2017, digital writing has provided me a full-time income.

Writing online has even allowed me to become a ghostwriter for climate tech executives.

But a few days ago, I joined a 30-day daily writing challenge.

Why?

[Rebekah Mays @smallbeks]

@MCovBrown @brainfmapp That’s a nice looking timer!

[Rebekah Mays @smallbeks]

I did a LOT of marketing and sales in Q1 & 2 to get where I’m at now.

Still a long way to go to achieve the vision - but the compounding effects are getting more visible.

[Rebekah Mays @smallbeks]

Been a while since I posted a ghostwriting business update -

Here’s what’s up:

• client I love signed on for 6 more months of work 😍
• just landed a new LinkedIn ghostwriting client in climate tech 🥳
• experimenting with a backend offer (take proven topics + repurpose to newsletters + blogs)

[Rebekah Mays @smallbeks]

@laurentayoun Which ones what? :)

[Rebekah Mays @smallbeks]

Over the past year, I've worked with 7 B2B climate tech marketing teams.

But ONE type of content has driven the biggest results:

**founder-led content on LinkedIn**

Here are the 3 steps a climate founder can follow to get started on LinkedIn.

[Rebekah Mays @smallbeks]

@laurentayoun Right now, carbon removals! Watched an interesting debate between biochar & DAC.

[Rebekah Mays @smallbeks]

This week in ghostwriting, I learned 3 key lessons:

• Outreach: LinkedIn is much faster than email
• Content: I need to take my own medicine & create more
• Metrics: Small numbers can still have a big impact.

What lessons did you learn this week from building your biz?

[Rebekah Mays @smallbeks]

Update on my “Sunday sunsets” experiment:

I moved these from Sundays to Fridays.

I’ve found that taking myself on a business date every Friday is a great way to:

• transition to the weekend
• process the past week
• close open loops

And a great way to celebrate progress, big and small.

[Rebekah Mays @smallbeks]

@Nicolascole77 Seeing this gives me a new appreciation for the lean writing method. @Nicolascole77 How many times have you written about career writing paths before you started this book?

[Rebekah Mays @smallbeks]

Working on the weekends is not a sin.

The past couple months, I’ve embraced a bit of “work overflow.” And this week, I was able to:

• launch a lead magnet for a client in the carbon markets
• move pending projects through the pipeline
• kick off 2 new climate tech content projects

And more!

Honestly, I’m not sure how I would have done that without some extra hours.

Still, I’m glad I can take this weekend off. 😉

Looking forward to:

- Making pancakes w my husband
- Celebrating a birthday with a good friend
- A bit of chill study & writing

[Rebekah Mays @smallbeks]

What I’m doing differently this week to move my ghostwriting business forward:

• Time track important projects
• 1 hr per day on outreach
• Coworking 4 days

Each one = a key habit for productivity and business development.

[Rebekah Mays @smallbeks]

New tradition: Sunday Sunsets.

Each Sunday evening, I’ll take myself on a business date and reflect on:

• Last week’s wins
• Where I dropped the ball
• How I plan to improve

Why “sunsets?”

The idea was to do this while watching the sunset.

(thanks for the inspo @dickiebush)

But then I remembered the Netherlands has no sun in the winter, lol.

So, the “sunset” is more of an aspirational thing.

Do you have any “reflective” routines like this?

[Rebekah Mays @smallbeks]

@McKinsey Check it out — you can thank me later! https://t.co/HcQjudoMgB

[Rebekah Mays @smallbeks]

If you're into Carbon Dioxide Removals (CDR), you need to clear your calendar and read this report:

"Carbon removals: How to scale a new gigaton industry" from @McKinsey.

• Breaks down CDR for business people
• Boatloads of great stats & research
• The explainer graphics on pages 11-12 are fantastic

Seriously — this will be a major tool in my research toolbox.

[Rebekah Mays @smallbeks]

Want 5 days of actionable tips to grow your personal climate brand? Get my Authority Accelerator for climate tech founders.
https://t.co/IDRozA1Vor

[Rebekah Mays @smallbeks]

These three steps take just a few hours.

Follow them, and you'll be well on your way to learning "what works" on LinkedIn. That way, you can start posting your own great content and fast-tracking the growth of your startup.

[Rebekah Mays @smallbeks]

Are you a climate founder wanting to grow on LinkedIn in 2025? Follow these 3 creators:

1. @ElenaDoms (76K+ followers)
2. @VoseckyVojtech (142K+ followers)
3. Lubomila Jordanova (150K+ followers)

LinkedIn is officially *the* place for climate founders to build their personal brand online.

Follow these masters and learn.

[Rebekah Mays @smallbeks]

When I tell environmentalists I work with climate tech companies, many think I'm greenwashing.

But here's the truth:

We need dozens of tech applications to reach our massive decarbonization goals in time.

For instance:

• software to help us track and manage emissions
• renewables, grid modernization, and BESS to handle our energy needs
• satellites to prevent deforestation and methane leaks
• tech-based carbon removals to lock away CO2 for centuries

Tech vs nature makes for an easy sound bite.

In the real world, we need both.

[Rebekah Mays @smallbeks]

The best advice I've ever gotten for starting a business

(and how it helped me survive 2+ years of self-employment)

2 years ago, I was looking for clients. I'd just quit my job and needed to replace my income. But I wasn't getting responses from my outreach.

Nervous, I scheduled a call with a mentor.

He asked me how much outreach I was doing.

"I send one message a day on LinkedIn," I told him.

"ONE a day?" he asked. "Do THREE a day. FIVE a day."

I 5xed my outreach. Sure enough, I got two clients the next few months. I survived those first 2 tough years of self-employment.

But the biggest lessons I learned is not the exact number of outreach I need to do. It's that:

- Oureach & sales are the lifeblood of any business
- We can do more than we think we can
- What's "a lot" to us is nothing to someone at the next level

The key to reaching that next level?

Surrounding yourself with people who are already there.