Stop taking inspiration from these big brands.
Well, most of you shouldnโt.
Almost all of these brands are funded and have completely different unit economics than you, which means they can sustain way higher CACs and wonโt run out of cash.
On top of that, theyโve been running a while and/or have celebrity endorsements, which means theyโve built up a level of trust and brand awareness.
When you copy their funnels and ads, youโre copying a strategy built on advantages you donโt have.
The best brands to take inspiration from are the ones that are bootstrapped and scaling quickly.
@benjaminsehl@borekb We sure are, AI obviously makes it way easier. But you still have people traumatized from 2-5 years ago. We're betting more people will re-explore it