Don't stop at distribution.
- Use a structured diagnostic
- Audit satisfaction and loyalty data, not just reach.
- Build for Gen Z, not just at Gen Z. The distinction matters: marketing to them vs. designing experiences they actually want are very different efforts. ✈��
Hot take: most travel brands are solving the wrong GenZ problem👀
Getting on TikTok is the easy part. Building a product GenZ actually wants to come back to is where the gap really lives.
Marketing to GenZ ≠ building for GenZ
Travel brands have two problems, not one.
1.) Reach - Not being present in GenZ channels. (Most brands are focusing on this)
2.) Product - The harder one. Even when GenZ clicks through, the actual travel product doesn't deliver. Impressions are up, but satisfaction and loyalty data lag behind.
So, how do you solve it?
Good news ✈️your summer holiday is safe. Despite the Strait of Hormuz blockade, most airlines confirm fuel supplies are stable, and schedules are running as normal. But airfares are likely to creep up later in the year. Have you already locked in your summer plans? 👇 #Travel
I envy people who look sexy and put-together when they’re boarding the plane at the airport. By this point I’m sweating, extremely flustered, and always in chaos. Meanwhile the girl sitting next to me doesn’t have a drop of sweat on her and her hair looks perfect
TSA lines this Memorial Day are going to be brutal... Do yourself a favor and skip the stress by checking live wait times before you head to the airport👀 https://t.co/joSetRstDC
Burned-out Gen Z and millennials are taking 'mini retirements' as a break from the demanding rat race: 'I wanted to feel freedom again' https://t.co/yriZEfElNv
Pitched @soarapp to 300+ people in London last week and won. Excited to partner with @deel on our mission to make traveling easier for everyone.
@Bouazizalex DM’d me a few months ago after issues I had with a competitor. Guy’s running a multi-billion dollar company and still found time for the little guy. Now we’re partners. Goes to show, talk to your users.
TSA lines are hitting 2+ hours at major airports this week.
Added a live wait time tracker to @soarapp website to help.
Check your airport before you leave 👇