Richard Sobel

Founder & CEO, Marcato Solutions. Looking straight ahead while still giving side-eye. Views are my own. He/Him/His

[Richard Sobel @sobelsays]

If you've been wondering if #RetailMedia is still effective, the answer is yes. It will still help you boost profitability and reach your target audience; nothing has changed. @TheDrum #Advertising #Brands https://t.co/qaJZHuRrhk

[Richard Sobel @sobelsays]

I think all #brands should tap into #RetailMedia if they're able to. It has evolved to be more than just sponsored product ads. There's more to it now, and that's why brand awareness is so strong. @MarketTechNews #Retail https://t.co/ujTiqD8nZN

[Richard Sobel @sobelsays]

#AdTech has the potential to help #RetailMedia with its challenges. Through collaboration between the two industries, they can reach new possibilities and features and create greater success. @ivanguzenko #Advertising https://t.co/DDWwkWVPBs

[Richard Sobel @sobelsays]

Investing in #DigitalTransformation is very serious and requires the utmost care. With that being said, you need to address the skill gaps within your organization, or all your efforts will go to waste. @gmodi25 #Business #DX https://t.co/MmXVbKrNdt

[Richard Sobel @sobelsays]

#Data can bring you closer to your consumer base, but having frequent breaches can drive them away. I recommend having stringent cybersecurity measures to protect your #ConsumerData. @martechismktg #DataBreaches https://t.co/AcX84NxpzB

[Richard Sobel @sobelsays]

We can't have true #diversity in the #workplace without a commitment to continuous learning. We have to understand cultural backgrounds, norms, and nuances to create an inclusive environment. @TrainingIndustr #DEI https://t.co/8cHe5LpNi1

[Richard Sobel @sobelsays]

This cookieless era has made performance and brand #advertisers reconstruct their approach. Now that #cookies are out of the question, losing their competitive edge is a genuine fear for them. @seb_joseph #Ads https://t.co/bf2ayngeTl

[Richard Sobel @sobelsays]

This year, #gaming will put #DigitalAdvertising on a whole new level as it's expected to grow past $1 billion in 2026. This side of advertising wasn't really paid enough attention in the past, so this is a big turnaround. @IntelInsider #Ads https://t.co/Tc1vYjhkqU

[Richard Sobel @sobelsays]

Did you catch the use of #AI in the #SuperBowl ads? Some brands decided to educate about the cybersecurity risks, while others chose to lean into its imperfections to prove it can't replace the real. @trishlaostwal #BrandMarketing https://t.co/xsXgxeX9u5

[Richard Sobel @sobelsays]

The pandemic encouraged many consumers to try new shopping behaviors. This has shifted their expectations, and now their habits are entirely different, meaning their data is also different. @LongoMR #Consumers #ConsumerData #Data https://t.co/U3aYmCv3s1

[Richard Sobel @sobelsays]

With each #DigitalTransformation an organization goes through, there will always be concern from employees. Leaders need to understand their needs and seek their feedback. @raconteur #Technology #DX https://t.co/gmgxEt3tqx

[Richard Sobel @sobelsays]

Social climate and #AI will create challenges for marketers this year. AI has been a blessing and a curse for #marketing, making tasks much easier. However, the misinformation it creates hinders its impact. @UpperEastRob #Ads https://t.co/ifVqU6SQlv

[Richard Sobel @sobelsays]

Digital #AdSpending has grown to almost 70% worldwide, which is not surprising at all. It makes sense to put money into pushing ads where consumers frequent the most. @IntelInsider #DigitalMedia #Ads https://t.co/cJdcwBXk5A

[Richard Sobel @sobelsays]

Big #data is here to improve your #BrandMarketing on social media. It can bring you to your target audience by analyzing everyone's usage, significantly enhancing your campaign. @businessdotcom #Marketing https://t.co/wkSr4fZlep

[Richard Sobel @sobelsays]

2024 is making everyone rethink their beliefs and strategies to get a better grasp of their customers. Sustainable growth in #RetailMedia can only be achieved with the support of other #advertising channels. @Forbes #Media https://t.co/i5kPTLwv4z

[Richard Sobel @sobelsays]

Balance and transparency make dealing with #ChangeManagement more manageable. I've learned that focusing too much on the initiatives and not enough on the #employees slows down progress. @TrainingIndustr #Business https://t.co/ppjW7iT4qC

[Richard Sobel @sobelsays]

Expect #InteractiveAdvertising to dominate the #DigitalMarketing scene in 2024. With many companies embracing social media, the surge in traffic from this type of #advertising could set a new standard for the future. @RomanVrublivski https://t.co/mbCED9GK7C

[Richard Sobel @sobelsays]

This year, #RetailMedia is set to be a gold mine as companies move away from #cookies. It's a prime source for #FirstPartyData, enhancing customer engagement. @marketingdive https://t.co/sNZqM11pVr

[Richard Sobel @sobelsays]

#AI is set to impact #CommerceMedia, but it is better than you think. This tool plays a crucial role in analyzing historical and current #data to create super-optimized ads, and that's gold, especially as we kick off the new quarter. @Forbes https://t.co/Fa30QK3i9J

[Richard Sobel @sobelsays]

Since I've been involved in #ConsumerData, it has changed drastically. I recommend having a system and standardized processes to make the most of this data. @RollingStone #DataCollection #Data https://t.co/xAegTuGiXp